Trustly

Trustly is an open banking payments company founded in 2008 in Stockholm, Sweden, originally under the name Glue Finance. It provides account-to-account (Pay by Bank) infrastructure that lets merchants accept payments directly from a customer’s bank account, aiming to replace card fees and reduce checkout friction for online businesses.

The platform’s modules cover one-time payments, instant payouts, recurring account-to-account collections and Trustly Azura, a data service used for identity verification and affordability checks during checkout. Trustly connects to bank networks reaching more than 650 million consumers across over 30 markets, serving merchants in travel, e-commerce, financial services and gaming, including Booking.com, Wise and Coinbase.

1. Pay by Bank: One-time account-to-account payments processed at checkout.

2. Instant Payout: Sends funds back to a customer's bank account in real time.

3. Recurring Payments: Collects subscription charges directly from bank accounts.

4. Deposit: Lets gaming and trading platforms fund accounts via bank transfer.

5. Trustly Azura: Uses transaction data for identity and affordability checks.

6. Bank network reach: Connects to accounts covering 650 million consumers.