Parade

Parade is a freight-technology company founded in 2015 in San Francisco, California, building AI software for freight brokerages. It addresses the problem of brokers spending most of their time manually calling and emailing carriers to find truck capacity instead of negotiating and closing loads.

The platform centralizes real-time carrier capacity data and layers an AI agent, CoDriver, that answers inbound carrier calls and emails, qualifies fits, and captures quotes automatically. Parade integrates with transportation management systems, load boards and rate-benchmarking tools, and is used by freight brokerages such as Lane One and Kirsch Transportation to book more loads with the same headcount.

1. Capacity Management: aggregates real-time carrier capacity across a broker's network.

2. CoDriver: AI agent that answers inbound carrier calls and emails automatically.

3. Estimated Carrier Bid: benchmarks live market rates for specific lanes.

4. TMS integrations: syncs captured quotes directly into brokers' existing systems.

5. Compliance and load-board connections: centralizes carrier vetting data.

6. Reported impact: brokers report up to 4x more capacity coverage per rep.