Authentix DigiTrax Digital Authentication

Authentix, Inc. is an authentication and anti-counterfeiting company headquartered in Addison, Texas, with more than 25 years of operation and offices in North America, Europe, the Middle East, Asia and Africa. It serves brand owners, governments and central banks with security features, fiscal tax stamps, fuel marking and online brand protection.

DigiTrax gives each product a unique identity by combining a variable 2D QR code with a physical label carrying an encrypted fingerprint, optionally reinforced with overt, covert or forensic features such as inks, taggants and holograms. Linked to logistics data, it traces products from factory to retail, flags channel diversion and lets consumers or inspectors authenticate items with a phone, with dashboards and loyalty or promotion functions.

• Unique item identity: Variable 2D QR codes are paired with encrypted physical fingerprints.
• Security layers: Overt, covert and forensic features such as inks, taggants and holograms can be added.
• Track and trace: Codes are linked with logistics data from factory to retail.
• Diversion detection: Scan locations reveal products in unauthorised channels.
• Mobile authentication: Consumers and inspectors verify products via iOS and Android apps.
• Dashboards and engagement: Analytics, promotions and loyalty features use scan data.

Vietnamese cosmetics and personal care brands can add serialised security labels to stop fakes and parallel trading. Lubricant and agrochemical producers can monitor distributor territories. Beverage companies can combine authentication with consumer promotions on each scan.

Layered digital and physical security makes labels hard to copy. Linking codes to logistics data exposes diversion by channel and region; in a published case study a hair care brand serialised more than 165 million products and cut diverted goods by 47%. Consumer scans double as an engagement and loyalty channel. A single provider supplies labels, security materials, software and support.

Brand owners in personal care, beverages and lubricants face rising counterfeit and grey-market losses, especially through online marketplaces. In Vietnam, authorities have stepped up campaigns against fake goods, and manufacturers increasingly look for labels that both prove authenticity and capture distribution data.

Authentix is headquartered in Addison, Texas, and has operated for more than 25 years with offices on five continents. Beyond brand protection it runs national fiscal stamp, fuel integrity and currency security programmes. In December 2025 it launched PICO secure, a nano-optic security feature.