
1. Technology overview
Tive, Inc. was founded in 2015 and is headquartered in Boston. It provides supply chain and logistics visibility through trackers, a cloud platform and 24/7 live monitoring, helping shippers reduce delays, temperature excursions, theft and spoilage. It reports more than 1,200 customers.
Tive trackers travel with shipments and report location and condition, such as temperature, shock and light, in real time over cellular networks, including the 5G-enabled Solo 5G, the validated Solo Pro for pharmaceuticals, the passive Tive Tag logger and Tive Seal. The platform provides geofence and route deviation alerts, shareable tracking links for partners, reports and APIs, while the monitoring team intervenes when issues arise. Customers include Mary Kay, Hellmann and KLG Europe.
2. Highlighted features & specifications
- Cellular trackers: Devices report location and condition in real time, including the Solo 5G.
- Pharma tracker: Solo Pro is validated for cool, frozen, dry ice and cryogenic shipments.
- Passive logging: Tive Tag records temperature and can be read with a smartphone.
- Alerts: Geofence, route deviation, temperature and shock alerts notify teams instantly.
- Live monitoring: A 24/7 team watches shipments and acts on exceptions.
- Integrations: REST API, webhooks and TMS connectors share data with partner systems.
3. Potential application
Fruit and seafood exporters can monitor reefer container temperature and location to key markets. Pharmaceutical distributors can document cold chain compliance for vaccines and biologics. Electronics manufacturers can track high-value shipments to deter theft and delays.
4. Benefits
Real-time location and condition data lets shippers act before cold chain or delivery failures become losses. Shareable tracking links give carriers and customers the same view without extra logins. 24/7 live monitoring adds a team that responds to alerts on behalf of the shipper. Ready connectors to common TMS platforms and REST APIs speed up integration.
5. Market trends & opportunities
Shippers of fresh produce, seafood, pharmaceuticals and high-value goods increasingly expect real-time, in-transit visibility instead of data downloaded after delivery. Vietnam's exports of fruit, seafood and electronics, and its growing cold chain logistics sector, create demand for trackers that monitor location and temperature across sea, air and road legs.
6. Other information
Founded in 2015 and headquartered in Boston, Massachusetts; reports more than 1,200 customers. Recognised as a 2025 Top Tech Startup by Food Logistics and Supply & Demand Chain Executive (third time) and ranked 17th in the FreightWaves FreightTech 25 list in 2025.
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