Wholechain Traceability

Wholechain, Inc. is a US traceability software company, headquartered in Bloomfield Hills, Michigan according to a third-party profile. It helps seafood, food, beef, leather and other commodity supply chains collect standardized data so brands, manufacturers and exporters can verify origin and comply with rules such as FSMA 204 and EUDR.

The platform records key data elements (KDEs) at each critical tracking event (CTE) and links raw materials to finished goods by lot and batch. Data can be entered through web, mobile, email, Excel/CSV or API, and event hashes are written to a blockchain (Mastercard Provenance or Stellar). It supports GS1 EPCIS 1.2 and 2.0, GDST 1.2, PTI and geoJSON, offers QR labels with product stories and supplier monitoring, and integrates with ERP systems such as Microsoft Dynamics, Oracle NetSuite and SAP. A small business package needs no IT team.

• CTE/KDE capture: Records key data elements at each critical tracking event.
• Lot-level linking: Connects raw materials to finished goods by lot and batch.
• Flexible data entry: Accepts web, mobile, email, Excel/CSV and API inputs.
• Standards support: Aligns with GS1 EPCIS 1.2/2.0, GDST 1.2, PTI and geoJSON.
• Blockchain hashing: Anchors event hashes to Mastercard Provenance or Stellar.
• ERP and partner integrations: Connects with Microsoft Dynamics, Oracle NetSuite, SAP and food safety platforms.

Vietnamese shrimp and pangasius exporters can share GDST-compliant lot data with US importers. Fresh produce packers can generate FSMA 204 records for US retailers. Leather and beef supply chains can document origin under the global beef and leather traceability framework for EU buyers.

Commodity-agnostic templates and device-agnostic data entry let suppliers of any size take part, and suppliers invited by Premium or Enterprise customers join free. Support for GS1 EPCIS, GDST and PTI simplifies data exchange with retailers and regulators. Enterprise onboarding targets value in under 30 days, and blockchain hashing adds tamper evidence to records.

The US FDA FSMA 204 food traceability rule, EUDR and seafood import programs are pushing exporters to supply lot-level KDE data. Vietnamese shrimp and pangasius exporters selling to US retailers increasingly need GDST- and FSMA-ready traceability that suppliers can use without heavy IT investment.

Wholechain, Inc., United States (Bloomfield Hills, Michigan, per third-party profile). GS1 Premier Solution Partner and GDST Verified Capable. In February 2026 it became the first platform to pass the capability test of the Global Beef and Leather Traceability Framework, and in April 2026 it published product release notes.