atma.io Digital Product Passport

atma.io is the connected product cloud of Avery Dennison Corporation, the US labelling and materials group. It addresses brands' need to identify individual products and record their life-cycle events, including upcoming EU digital product passport requirements.

The cloud assigns digital IDs at item level and records events from origin to end user. The self-service DPP Portal lets companies upload product master data, bills of materials and certificates, then generate QR codes for suppliers, regulators and consumers. ReadyDPP bundles software, labels, hardware and consulting. Avery Dennison states that over 30 billion items are managed on atma.io and that 6 of the top 20 apparel brands use it.

• Digital IDs: Unique identities for each physical item.
• Life-cycle events: Records events from origin to end user.
• DPP Portal: Upload of master data, BOMs and certificates.
• QR generation: Creates codes for suppliers, regulators and consumers.
• ReadyDPP: End-to-end package of software, labels, hardware and consulting.
• AI insights: Provides AI-driven insights from passport data.

• A Vietnamese garment factory providing BOM and certificate data for brand passports. 2) A fashion retailer running resale or take-back programmes with item-level IDs. 3) A battery or electronics maker preparing EU passport QR labels.

• The self-service portal shortens preparation of EU digital product passports. 2) Item-level IDs support traceability, resale and take-back programmes. 3) Combining labels, hardware and software reduces integration work for brands. 4) The platform scales to very large volumes, with more than 30 billion items managed.

EU passport rules will roll out first for textiles, batteries and electronics, and brands are pushing suppliers to share material and origin data. Vietnam's garment and footwear factories supplying global brands are likely to be asked for item-level data and compliant labels.

Owned by Avery Dennison Corporation (USA). Avery Dennison takes part in CIRPASS and CIRPASS-2 and joined the EU-funded SAGE textile traceability and recycling consortium in April 2025. Customers include adidas (Infinite Play) and Gap Inc.