EasyStore Unified Commerce Platform

EasyStore is a commerce software company founded in 2013 with offices in Kuala Lumpur, Taipei and Singapore. It serves brands and retailers that sell through online stores, physical outlets, social channels and marketplaces and need a single view of products, orders and customers, which it calls Unified Customer Experience (UCX).

The platform combines an online store builder, point of sale, branded shopping apps and sales channels such as WhatsApp, Facebook, Instagram, TikTok, LINE and Google Shopping. Back-office modules manage products, inventory, orders and fulfillment, payments and analytics, while marketing tools cover customer segments with RFM, broadcasts, a unified inbox, membership and loyalty, and affiliates. Marketplace sync links Shopee, Lazada, TikTok Shop, Zalora and PGMall, and AI features summarize customers and draft broadcasts.

• Online store: Builds branded webstores with themes and one-click checkout.
• Point of sale: Runs in-store sales with shared stock, customers and vouchers.
• Marketplace sync: Connects Shopee, Lazada, TikTok Shop, Zalora and PGMall.
• Unified inbox: Handles WhatsApp, Facebook, Instagram and LINE conversations together.
• Membership and loyalty: Offers tiered membership, points and affiliate programs.
• Broadcasts and automation: Sends segmented SMS, email and WhatsApp campaigns.

A fashion brand can run its website, stores and Shopee shop with one stock and loyalty program. A cosmetics retailer can segment customers by purchase recency and send WhatsApp or SMS campaigns. A cafe chain can launch a branded ordering app tied to its POS and membership tiers.

Brands manage online store, POS, marketplaces and chat channels with one product catalog and one customer database. All plans charge 0% transaction fees, and more than 20 payment gateways are supported. Built-in loyalty, broadcasts and automated engagement messages help retailers bring customers back without separate marketing tools. EasyStore reports more than 50,000 brands on the platform.

Retail in Southeast Asia is moving from separate online and offline operations to unified commerce, where a shopper's history follows them across store, app, marketplace and chat. Rising customer acquisition costs push brands to invest in first-party data, loyalty and messaging, a shift also seen among Vietnamese fashion and beauty retailers.

Founded in 2013. Offices in Puchong (Selangor, Malaysia), Taipei and Singapore, with 80+ employees. Site available for Malaysia, Singapore, Indonesia, Thailand, the Philippines, Taiwan, Hong Kong, Australia and the US. Merchant stories include Cuura, Claire Organics and Abbie & Friends.