
1. Technology overview
Citics is a real estate data and valuation company headquartered in Ho Chi Minh City, with a business registration issued in November 2018. It tackles the slow, manual and fragmented way property collateral is priced in Vietnam, where banks, valuation firms and brokers rely on scattered data sources to judge price and location risk.
In 2019 the company launched C-Value, an automated valuation model that helps banks process mortgage applications faster. The ecosystem now covers Citics Value for banks, with preliminary valuations, request management and online official reports built on digital maps and price maps; Citics Valuer, an automated valuation and management tool for valuation firms and asset management companies; and Citics Agent, an app that lets brokers look up valuations, loan estimates, taxes and fees. Data is delivered as a service from digitized sources and proprietary, continuously updated algorithms.
2. Highlighted features & specifications
- Preliminary valuation: Returns quick indicative property values for mortgage applications.
- Request management: Tracks valuation requests from branches through to official reports.
- Online official reports: Issues formal valuation reports digitally for credit files.
- Price maps: Overlays location and market price data on digital maps to flag risk.
- Citics Valuer: Gives valuation firms and AMCs automated valuation and workflow tools.
- Citics Agent: Lets brokers check valuations, loan estimates, taxes and fees in one app.
3. Potential application
A commercial bank can give branch staff instant indicative collateral values before ordering a full valuation. A valuation firm or asset management company can automate appraisal workflows for large portfolios. A developer or brokerage network can help buyers estimate loan amounts during sales.
4. Benefits
Citics states that banks can save up to 90% of valuation processing time. Digital maps and price maps help credit teams control mortgage risk linked to price and location. Banks can order preliminary and official valuations online across a nationwide footprint, and the company reports 34 partner banks as of October 2026.
5. Market trends & opportunities
Mortgage lending in Vietnam depends heavily on property collateral, and banks are pushing to shorten loan approval times while tightening risk control. Vietnam aims to largely complete a national land database by the end of 2027, which is expected to standardize land data and increase demand for data-driven automated valuation.
6. Other information
Citics JSC, business registration 0315391639 issued 15 November 2018 in Ho Chi Minh City; office at Venice 3, New City, Mai Chi Tho. C-Value model launched in 2019. Partners include BIDV, VIB and PGBank; received the Outstanding Partnership Award at VIB Partners Appreciation Day 2026 and signed a strategic agreement with Kien Nam Land in July 2026.
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