MobiWork DMS

MobiWork is a Vietnamese technology company based in Hanoi, with a branch in Ho Chi Minh City, that has built distribution management software (DMS) for close to ten years. It helps manufacturers and distributors of consumer goods, food and pharmaceuticals manage field sales teams and the general trade channel of small shops and agents across provinces.

MobiWork DMS has a mobile app for sales reps that works offline for store visits, GPS check-in, order taking and display photos, and a web app for managers and accountants covering routes, distributors, promotions, KPIs and inventory. AI features include Voice AI for spoken orders and stock checks, AI Vision for recognising storefront signs and scoring display photos, and AI Insight for analysing visit notes. BI dashboards and open APIs connect to MISA AMIS, ERPNext-based MBWNext, SAP, Odoo and Oracle NetSuite.

• Field sales app: Supports visits, GPS check-in, ordering and photos even offline.
• Distributor management: Tracks distributor stock, orders, promotions and sell-in targets.
• AI display scoring: Scores shelf and display photos with image recognition.
• Voice AI: Lets reps place orders and check stock by voice.
• BI dashboards: Shows sales, coverage and KPI reports for managers.
• ERP integration: Syncs orders with MISA AMIS, MBWNext, SAP, Odoo and NetSuite.

A food manufacturer can track hundreds of sales reps and grocery store visits across provinces. A beverage brand can verify paid display programs with AI photo scoring. A pharmaceutical distributor can sync DMS orders to MISA AMIS accounting automatically.

Manufacturers see real-time orders, visits and stock across distributors instead of waiting for manual reports. AI photo scoring checks display compliance at scale without supervisors visiting every shop. SaaS renewal costs under 100,000 VND per user per month, and a 14-day full-feature trial is offered. MobiWork reports close to 1,500 businesses using its DMS.

General trade through small grocery stores and agents remains a major channel for consumer goods in Vietnam, but it is fragmented and hard to measure. Manufacturers are digitizing route-to-market with DMS and image recognition to control display spending, while new administrative boundaries and e-invoicing rules require updated master data.

Legal entity MobiWork Vietnam Technology JSC (tax code 0107042644), head office in Hanoi and branch in Ho Chi Minh City. Deployment options: SaaS, private cloud or on-premise. Customers named include Ottogi Vietnam, Mutosi, Dong A Pharmaceutical, 3 Brothers Foods and EUROSUPER.