Graas Commerce Knowledge Graph & Agent Foundry

Graas is a Singapore-headquartered company founded in 2022 by Ashwin Puri and Prem Bhatia that describes itself as a system of intelligence for retail commerce. It tackles fragmented sales, inventory and customer data spread across marketplaces, brand websites, distributors and chat channels.

Its Commerce Knowledge Graph unifies this data through data connectors, and the Agent Foundry deploys AI agents that reason on the same live graph for search and discovery, ordering, channel operations, decision intelligence and storefront operations. Agents work over text, voice and vision on WhatsApp, Messenger, Line, Viber, brand sites and dashboards, and connect to Shopee, Lazada, Amazon and Flipkart. Clients are consumer brands, distributors and multi-brand retailers.

• Commerce Knowledge Graph: Unifies product, order, inventory and customer data into one live graph.
• Data Connectors: Pull data from marketplaces such as Shopee, Lazada, Amazon and Flipkart and from ERP systems.
• Agent Foundry: Builds and deploys AI agents for sales, ordering and channel operations.
• Decision Intelligence: Gives teams forecasts and recommendations from the unified commerce data.
• Conversational ordering: Runs agents on WhatsApp, Messenger, Line, Viber and voice for B2B and B2C orders.
• Product data enrichment: Adds Trustana technology to clean and structure supplier product catalogs.

A Vietnamese FMCG brand can combine Shopee, Lazada and distributor data to forecast stock by channel. A consumer electronics distributor can let retailers place repeat orders through a WhatsApp or Zalo-style chat agent. A cosmetics retailer can enrich supplier catalogs before listing products online.

Brands get one shared data layer instead of separate reports per channel. The company cites ERP order push cut from 5-7 days to 1-2 minutes, 60% of first-contact queries resolved automatically and 15-25% higher average order value from cross-sell agents. It also reports 2x higher conversion in lead qualification and over US$1 billion in live commerce transactions handled.

Brands in Southeast Asia sell across marketplaces, social commerce, chat apps and general trade, which scatters data across many systems. Unified commerce data and agentic AI are becoming the way to forecast demand and automate ordering, especially in Vietnam where Shopee, Lazada and TikTok Shop sit alongside traditional distributors.

Founded in 2022, headquartered in Singapore, with offices in India, Indonesia, Australia, Malaysia, the Philippines, Thailand, the UAE and Vietnam. Raised a US$9M pre-Series B in 2025 and a US$17M Series B in August 2026 led by LemmaTree, alongside acquiring Singapore-based Trustana.