SocialHeat Social Listening Platform

YouNet Media is a Ho Chi Minh City company in YouNet Group that has applied AI and big data to social media and e-commerce data since 2013. It helps brands understand what consumers say about them online, a task that is hard to do manually given the volume of Vietnamese conversations on social networks.

Its flagship SocialHeat platform collects discussions from 14 platforms, with emphasis on TikTok alongside Facebook, Facebook Groups and YouTube, and uses machine learning to classify sentiment and label topics, with human quality control. Dashboards offer 98+ metrics, 50+ charts and 24+ filters, with data kept up to 3 years. Packages cover brand performance, reputation and 360-degree monitoring, plus add-ins for category, CEO, campaign, influencer and topic tracking. Sister tools include SocialTrend and SocialLift.

• Multi-platform listening: Collects public discussions from 14 platforms with strong TikTok coverage.
• AI sentiment and tagging: Machine learning classifies sentiment and labels experience aspects, with human QC.
• Brand monitoring packages: Performance, reputation and 360-degree monitoring of a brand and competitors.
• Add-in modules: Category, CEO, campaign, influencer and topic monitoring.
• Negative alerts: Early detection of negative discussions to prevent brand crises.
• Reporting and export: 98+ metrics, 50+ charts and one-click export to PowerPoint or Excel.

A dairy or beverage brand can track Tet campaign buzz against competitors week by week. A bank or securities firm can receive alerts on negative discussions about its app or services. An agriculture group can monitor farmer conversations about pesticides and fertilizers to refine product messaging.

Marketing and communication teams see brand health, campaign impact and negative discussions in one dashboard instead of manual monitoring. Reports export to PowerPoint or Excel with one click, and periodic reports compare results year over year. Pricing is monthly with no lock-in and several packages offer a free trial. The company reports 1,000+ customers and 3,000+ projects across 30+ industries.

Consumer conversations in Vietnam have shifted heavily to TikTok, Facebook groups and short video, making manual monitoring impractical. Brands increasingly rely on social data and AI sentiment analysis to measure campaigns, spot trends early and manage reputation risks, and demand is growing for regional coverage across Southeast Asia.

Member of YouNet Group, headquartered at Lu Gia Plaza, 70 Lu Gia, Phu Tho Ward, Ho Chi Minh City. Active in AI and big data for social media since 2013. Publishes the YMI brand ranking and Tet campaign rankings from 2020 to 2026. Sister company Buzzmetrics focuses on social media market research.