Lifesight Unified Marketing Measurement

Lifesight is a marketing measurement company founded in 2017 and headquartered in Singapore, with offices in Bengaluru, Dubai, Sydney and the United States. It helps brands see which marketing spend actually drives incremental revenue, a question that platform-reported attribution answers poorly after privacy changes and cookie loss.

The platform combines causal marketing mix modeling, geo incrementality testing and incrementality-adjusted attribution, with each method calibrating the others. A decision layer adds a performance cockpit, budget planning with forecast ranges, creative fatigue tracking, natural-language questions over the user's data and agents that monitor results and push approved budget changes to ad platforms. It connects to Google Ads, Meta, Amazon Ads, TikTok and The Trade Desk, and serves retail, e-commerce, gaming and travel brands.

• Causal MMM: Models how each marketing channel causally drives sales and revenue.
• Geo incrementality testing: Designs and reads out geographic lift experiments.
• Adjusted attribution: Compares platform-reported credit with incremental impact down to creative level.
• Planning and optimization: Builds budget scenarios with forecast ranges and suggested mixes.
• AI agents and Ask Lifesight: Monitors performance, answers questions in natural language and deploys approved changes.
• Connectors: Links ad platforms and sources, plus a connector for AI assistants.

A Vietnamese fashion or cosmetics brand can test whether TikTok and Meta spend drives incremental online and store sales. A fast-food chain can plan regional budgets with geo tests across cities. An e-commerce platform can shift budget between performance and brand campaigns using forecast ranges.

Marketing teams can reallocate budget based on incremental impact rather than platform-reported credit. In a published example, Seidensticker reported revenue 11.5% above its monthly target in July 2025 while ad spend was 11.7% below plan. Data sources connect in days without engineering work, with a first full model in four to six weeks. The company states SOC 2 Type II and ISO 27001 certification and GDPR compliance.

Privacy rules and the loss of third-party cookies have weakened click-based attribution, so advertisers are returning to marketing mix modeling and controlled experiments. In Southeast Asia, including Vietnam, brands spread budgets across Meta, Google, TikTok and marketplaces and need a neutral view of what each channel really contributes.

Founded in 2017, headquartered in Singapore with offices in Bengaluru, Dover (Delaware), Dubai and Sydney, and about 173 employees per its Built In profile. Official partner of Google Ads, Meta, Amazon Ads, TikTok and The Trade Desk. Member of ANA and IAB. States SOC 2 Type II and ISO 27001 certification.