
1. Technology overview
Relevance AI, operated by OnSearch Pty Ltd, is an Australian company with offices in Sydney and San Francisco, led by co-founders and co-CEOs Daniel Vassilev and Jacky Koh. It lets companies build an AI workforce of agents that take over repetitive work in sales, customer success, marketing, HR and support without growing headcount.
The platform offers purpose-built agents and a no-code Workforce builder for multi-agent teams, plus Invent, which generates agents from plain-text descriptions and helps identify automation opportunities. Agents connect to more than 1,000 applications such as HubSpot, Salesforce, Slack, Gmail and Databricks, and run with evaluations, human-in-the-loop approvals and audit logs. Customers range from startups to Fortune 500 companies, including Canva, Autodesk and Qualified.
2. Highlighted features & specifications
- Workforce builder: no-code visual interface for teams of specialised agents.
- Invent: generates agents and agent systems from plain-text descriptions.
- Function agents: ready templates for sales, customer success, marketing, HR and support.
- Integrations: connectors to more than 1,000 apps including HubSpot, Salesforce, Slack and Gmail.
- Calling and meeting agents: voice and meeting capabilities with enterprise triggers.
- Governance: evaluations, A/B testing, human approvals, SSO/SAML, RBAC and audit logs.
3. Potential application
B2B software and logistics companies in Vietnam can deploy sales development agents to research leads and draft outreach. Fintech and insurance firms can automate first-line customer support triage. HR teams can use agents to screen candidates and answer policy questions.
4. Benefits
Lets sales and operations teams automate prospect research, follow-ups and support tasks without engineering work. Case studies on the site cite USD 7 million pipeline in six months for Qualified, 40 hours saved weekly at Send Payments and a 30% conversion increase at Zembl. Human approvals, evaluations and audit logs keep agents under control.
5. Market trends & opportunities
Companies are moving from AI copilots that assist individuals to autonomous agents that complete whole tasks across sales and operations. In Southeast Asia, including Vietnam, fast-growing firms look for ways to scale revenue and service without proportional hiring, which favours no-code agent platforms.
6. Other information
Relevance AI raised a USD 24 million Series B in May 2025 led by Bessemer Venture Partners with King River Capital, Insight Partners and Peak XV, bringing total funding to about USD 37 million. It had over 80 staff across Sydney and San Francisco. Holds SOC 2 Type II and is GDPR compliant.
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