
1. Technology overview
Arduino is the open-source electronics platform whose UNO board launched about 20 years ago; its operating company Arduino S.r.l. is incorporated in Turin, Italy, and it serves a community of millions of developers. In October 2025 it agreed to join Qualcomm Technologies, Inc. while keeping its own brands, tools and multi-vendor hardware support. Beyond hobby boards, it sells hardware, software and cloud services to professionals, schools and companies building connected products.
Arduino Cloud is its IoT platform for programming, connecting and managing devices. It combines a browser-based editor with an AI assistant, over-the-air firmware updates, dashboards with advanced widgets that can be shared, data retention of up to two years, and REST APIs with JavaScript, Python and Go SDKs. Team and Enterprise plans add a shared workspace with role permissions, white-label options and enterprise support. The new UNO Q board pairs a Qualcomm Dragonwing Linux processor with an STM32 microcontroller, and App Lab integrates Edge Impulse for edge AI models.
2. Highlighted features & specifications
- Cloud editor: browser-based programming with an AI assistant and cloud compilation.
- Over-the-air updates: remote firmware updates for connected devices on paid plans.
- Dashboards: advanced widgets and dashboards shareable with any number of people.
- APIs and SDKs: REST API with JavaScript, Python and Go SDKs.
- Team workspace: shared space with role permissions, white label and enterprise support on Team and Enterprise plans.
- Edge AI hardware: UNO Q with Qualcomm Dragonwing and App Lab integrating Edge Impulse models.
3. Potential application
A Vietnamese SME can build and remotely update monitoring devices for greenhouses, cold rooms or small production lines. A system integrator can deliver white-label dashboards to several clients from a Team workspace. A technical university or vocational school can run IoT and edge AI courses with managed classroom accounts.
4. Benefits
Engineering teams can move from prototype to small production fleets on familiar Arduino hardware without building their own cloud. OTA updates and shared dashboards reduce site visits and make data visible to clients. Clear published pricing, such as the Team plan at 1,000 USD per year for 100 things and 50 users, helps SMEs budget pilots, and paid plans include a 30-day free trial.
5. Market trends & opportunities
Small manufacturers and integrators increasingly build monitoring and control products on low-cost development hardware and need a path to managed fleets with OTA updates. Edge AI on microcontrollers and small Linux boards is becoming mainstream. In Vietnam and Southeast Asia, a large pool of engineers trained on Arduino makes it a practical base for SME IoT projects and technical education.
6. Other information
Arduino S.r.l. is incorporated in Italy with an address in Turin. In October 2025 Arduino agreed to join Qualcomm Technologies, Inc.; Arduino's FAQ states the acquisition has taken place and that Arduino keeps its independent brands, tools and mission. UNO Q is sold through the Arduino Store, RS Components, DigiKey, Mouser and Macfos.
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