Linnworks Commerce Operations Platform

Linnworks is a commerce operations software company founded in 2005, operated by Linn Systems Limited with its registered office in Chichester, United Kingdom, and remote-first teams across the UK, US and other markets. Its first product synced inventory across sales channels, and it now serves more than 4,000 retailers that sell on many marketplaces and web stores at once.

The platform centralises inventory, orders, multichannel listings, warehouse picking and packing, shipping with carrier labels and tracking, stock forecasting and reporting. It has more than 100 native integrations with marketplaces, carriers, 3PLs and ERPs, including Amazon, eBay and TikTok Shop, where it handles stock updates, order download, listing creation, price changes, location mapping and dispatch. SkuVault Core, acquired in 2022, adds warehouse management, and Spotlight AI, launched in January 2026, recommends automation rules for repetitive tasks.

• Inventory management: Centralises stock across channels and locations with forecasting.
• Order management: Downloads, routes and dispatches orders from all channels in one place.
• Listings management: Creates and updates listings across marketplaces such as Amazon, eBay and TikTok Shop.
• Warehouse management: Supports picking and packing, with SkuVault Core for larger warehouses.
• Shipping management: Handles carrier selection, labels and tracking.
• Spotlight AI: Finds repetitive manual tasks and recommends automation rules.

A Vietnamese home goods exporter selling on Amazon, eBay and TikTok Shop in the US or UK can keep stock and orders in sync from one warehouse. A brand using a 3PL abroad can route marketplace orders to the right fulfilment location automatically. A growing online retailer can use Spotlight AI to automate repetitive order handling rules.

Retailers manage stock, orders and listings for all channels in one system, which reduces overselling and manual updates. Order routing, warehouse workflows and carrier labels speed up fulfilment as order volumes grow. Spotlight AI identifies manual tasks and suggests automation rules, freeing staff time. More than 100 native integrations let businesses connect their existing marketplaces, carriers, 3PLs and ERP.

Growing retailers now connect an average of many tools, marketplaces and carriers, and new channels such as TikTok Shop, which operates in Vietnam, Indonesia, Malaysia, Thailand and the Philippines as well as the US and UK, add complexity. This drives demand for commerce operations platforms with AI automation. Vietnamese exporters selling on Amazon, eBay or TikTok Shop US and UK face the same operational need.

Founded in 2005; operated by Linn Systems Limited, UK company number 06784391, registered office in Chichester, West Sussex, United Kingdom. Acquired SkuVault in 2022 to expand warehouse management. Appointed Jon Bahl as CEO in August 2025, partnered with Shippo in June 2025 and launched Spotlight AI in January 2026. Reports more than 4,000 retailers worldwide.