
1. Technology overview
MP Transformation is a Vietnamese contact center company headquartered in the Sudico Building, Nam Tu Liem, Hanoi, with branches in Da Nang and Ho Chi Minh City. It states more than 20 years of experience in contact center solutions and combines AI products, telecom services such as SIP trunk and voice brandname, and outsourced customer care and telesales staffing. It targets businesses whose call centers cannot keep up with call volumes or operate after hours.
OmiBot is its AI callbot for telesales and customer care. It combines speech recognition (STT), natural language processing blended with generative AI, and speech synthesis (TTS) to make outbound calls, take inbound calls and hand over to human agents. Scripts are built in a no-code editor, with templates for education, aesthetics, retail, insurance, finance and logistics, and results are written back to CRM or ERP after each call. It sits alongside OmiCX for multichannel customer care and OmiQC for call quality evaluation.
2. Highlighted features & specifications
- Inbound and outbound calling: answers hotlines and runs outbound campaigns, with transfer to human agents.
- Speech stack: speech recognition, NLP with generative AI and Vietnamese speech synthesis.
- No-code script editor: builds and edits conversation flows without programming.
- Industry templates: ready telesales scripts for education, aesthetics, retail, insurance, finance and logistics.
- Real-time analytics: tracks call status, responses and customer needs.
- System sync: writes post-call data back to CRM, ERP and order management systems.
3. Potential application
Hospitals and clinics can automate appointment reminders, post-visit surveys and service promotion calls. Pharmaceutical distributors and e-commerce firms can confirm orders at peak times. Education companies and insurers can run first-round telesales and hand qualified leads to human consultants.
4. Benefits
Runs 24/7, including outside office hours and weekends, without adding staff. The website claims a 70% reduction in processing time, 45% higher customer satisfaction and 3x productivity, and reports Buymed handling an average of 118,365 calls per month with a 95 to 100% handling rate at peak times. Pricing is listed at 3,000 VND per call with free setup.
5. Market trends & opportunities
Vietnamese hospitals, schools, retailers and finance companies are moving routine reminder, confirmation and survey calls to AI callbots to cut telesales costs. Demand is growing for Vietnamese-language voice bots that plug into existing call centers and CRM and are priced per call rather than per seat.
6. Other information
Headquartered in Hanoi with branches in Da Nang and Ho Chi Minh City. OmiBot was named among the Top 5 products at the AI Awards 2024 (Vietnam AI Day, AI4VN), chosen from more than 70 entries. The company also resells Cisco Webex Contact Center. Founding year is not stated on the website.
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