
1. Technology overview
Tradlinx Inc. is a Seoul-based supply chain data company that launched Korea's first export-import logistics platform in 2015 and entered global markets with Tradlinx Ocean Visibility in 2024. It addresses fragmented, late or inaccurate carrier tracking data that leaves shippers and forwarders unable to plan arrivals or avoid demurrage.
Ocean Visibility tracks shipments by master B/L, container or booking number and normalises carrier data into 14 standard events on one timeline, with port events and detention and demurrage risk flagged. AI-ETA combines port congestion, schedule reliability and historical performance to return P10/P50/P90 arrival distributions. Data flows into SAP, Oracle, CargoWise or in-house systems via API, webhook or an embedded dashboard. Users include forwarders, manufacturers, fashion retailers and food importers.
2. Highlighted features & specifications
- Ocean Visibility: tracking by master B/L, container or booking number on one timeline.
- Standardised events: carrier data normalised into 14 standard milestones from departure to customs.
- AI-ETA: P10/P50/P90 arrival probability distribution with confidence signals.
- D&D risk flags: real-time alerts on detention and demurrage exposure.
- Port Congestion Index: congestion view across 1,253 ports worldwide.
- Integrations: API, webhook, embeddable map and dashboards for ERP and TMS.
3. Potential application
- An electronics plant in Bac Ninh can plan inbound components with AI-ETA ranges instead of carrier estimates.
- A forwarder can push standardised tracking into its own system and update clients before they ask.
- A food importer can watch reefer containers for delay and demurrage risk at destination ports.
4. Benefits
- AI-ETA predicts arrivals within plus or minus 24 hours at 92.5% accuracy and cuts ETA error by 31.4% versus carrier schedules.
- Updates are 12 times more frequent, with 98% global carrier coverage and 99% data accuracy.
- Early alerts on delays and detention or demurrage risk help avoid avoidable port charges.
- Samsung Electronics states Tradlinx has kept its shipments at 99% data accuracy with hourly updates for five years.
5. Market trends & opportunities
Port congestion, Red Sea and Gulf disruptions and transshipment rollovers have made carrier ETAs less reliable, pushing shippers towards independent visibility data and AI-based arrival prediction. Vietnam's manufacturers and importers depend on long transpacific and Asia-Europe routes where such delays hit production plans.
6. Other information
Tradlinx is located at 123 Teheran-ro, Gangnam-gu, Seoul. It raised a USD 2 million Series A in 2016 and a USD 7 million Series B in 2022 (USD 11.8 million cumulative), plus a Series B follow-on in 2025, when Ocean Visibility passed 3,000 companies. In 2026 it signed an MOU with KAIST and joined the Scale-up TIPS programme.
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