Snapcart Offline Purchase Data & Shopper Insights

Snapcart is a consumer data company from Indonesia that turns real purchase data and consumer interactions into insights for consumer goods brands. It was built around a receipt-scanning cashback app, through which shoppers upload store receipts and brands gain access to offline purchase behaviour that traditional retail audits miss.

The company now offers several data products. CART (Customer Analytics and Retail Tracking) provides ready-to-use purchase behaviour reports and analytics. OPTI (Offline Purchase Tracking and Insights) builds seed audiences of buyers based on offline purchases for ad targeting. TASC (Targeted Audience Survey and Crowdsourcing) runs fast online surveys on its panel. Snapcart also sells syndicated category reports and custom research. Clients quoted on the website include Nestle, L'Oreal and Wardah.

• Receipt-scanning panel: Shoppers scan receipts in a cashback app, creating shopper-level purchase data.
• CART analytics: Ready-to-use reports on purchase behaviour and retail tracking.
• OPTI audiences: Builds seed audiences from offline purchase behaviour for ad targeting.
• TASC surveys: Runs targeted online surveys and crowdsourcing on the panel.
• Syndicated reports: Publishes category reports such as household and FMCG studies.
• Custom research: Designs studies for specific brand questions.

A Vietnamese FMCG brand planning entry into Indonesia can buy category reports to size competitors and channels. A personal care company can target online ads to people who actually bought a rival product in stores. A food manufacturer can run a quick panel survey to test pack sizes before launch.

Brands see actual offline purchases at shopper level rather than relying only on claimed behaviour in surveys. Seed audiences of real buyers make digital ad targeting more precise. Surveys and seed audiences are delivered with fast turnaround from an existing panel. Custom research starts at USD 3,000, which lowers the entry cost for mid-sized brands.

Southeast Asian FMCG markets are large and fragmented across modern and traditional trade, so brands lack complete sales data outside their own channels. Receipt and purchase data panels are filling that gap and are increasingly linked to retail media and audience targeting as third-party cookies fade.

Snapcart raised a USD 10 million Series A in October 2017 led by Vickers Venture Partners with Social Capital, Kickstart Ventures, Endeavor Catalysts, Wavemaker Partners and SPH Ventures. At that time it operated in Indonesia and the Philippines and had opened a Singapore office. Founders include CEO Reynazran Royono. Founding year is not stated on the fetched pages.