
1. Technology overview
goFLUENT Group SA is a Geneva-based provider of corporate language training and assessment that blends technology, content and virtual human interaction. It serves companies, education institutions and government bodies across the Americas, Asia and EMEA, with offices including Singapore and Ho Chi Minh City, and helps organisations deploy one language strategy for employees in many countries.
Language Academy is its AI-powered learning platform: an AI Learning Plan personalises lessons by job, industry and goals, while AI Conversations, AI Writing Feedback and AI Quiz Explanations give instant practice and corrections. More than 13,000 job-relevant resources are combined with live virtual classes, individual and group lessons. A separate Speaking Assessment and proficiency test produce CEFR-aligned results for recruitment and internal mobility. Analytics dashboards, branded portals, SSO and connectors for LMS, ATS and AI assistants such as Copilot, ChatGPT and Gemini support enterprise rollout.
2. Highlighted features & specifications
- AI Learning Plan: personalised lesson and activity recommendations by role, industry and goals.
- AI Conversation 2.0: scenario-based speaking role-plays, now with AI avatars and personalised feedback.
- AI Writing Feedback: instant corrections on written exercises in multiple languages.
- Live classes: conversation classes, individual and group lessons in a virtual classroom.
- Speaking Assessment: CEFR-aligned speaking test with anti-cheating measures and human scoring.
- Integrations: connectors for SAP SuccessFactors, Workday, Cornerstone, Docebo, Moodle, iCIMS, Oracle Taleo, Okta, Entra and an API.
3. Potential application
- BPO and contact centres in Vietnam screening candidates with the speaking test and training agents with AI role-plays.
- Airlines, airports and hotels running industry-specific English programmes for frontline staff.
- Multinational subsidiaries rolling out a group-wide licence with LMS integration and CEFR reporting.
4. Benefits
- Training access for all levels: one corporate licence extends language learning to frontline and office staff on any device.
- Reported outcomes: 80% of Teleperformance employees improved their CEFR rating and 98% of Amazon learners developed career-advancing language skills.
- Faster hiring decisions: speaking test results can arrive in as little as one hour and plug into the ATS.
- Local support in Vietnam through a Ho Chi Minh City office and a Vietnamese-language website.
5. Market trends & opportunities
Corporate language training is moving from occasional classroom courses to always-available AI practice combined with live sessions, measured against CEFR. HR teams also want language assessment built into recruitment workflows. Vietnam's BPO, hospitality, aviation and FDI manufacturing sectors depend on English-speaking staff, and regional employers increasingly need structured, reportable language programmes.
6. Other information
goFLUENT Group SA is registered at Route de Pre-Bois 20, Geneva, Switzerland, with offices in Singapore and Ho Chi Minh City among others. Certified ISO 27001, ISO 9001, ISO 14001, CyberVadis and EcoVadis; GDPR compliant. Won Gold at the 2026 Brandon Hall Group HCM Excellence Awards with SAP and with Sanofi, and launched a Microsoft Copilot connector on Microsoft Marketplace.
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