Omnia Dynamic Pricing & Price Monitoring

Omnia Retail is a pricing software company with offices in Amsterdam, Netherlands and Darmstadt, Germany, describing itself as active since 2012. It helps online and omnichannel retailers and brands set competitive prices across thousands of products and dozens of competitors without manual repricing.

The platform combines AI price monitoring, which collects competitor and marketplace prices from Amazon, eBay, Google Shopping, idealo, Kaufland, bol and any domain, with AI dynamic pricing. Retailers build rules in a Pricing Strategy Tree and combine them with algorithmic optimisation, and the Omnia Agent, launched in beta, answers pricing and market questions in natural language with explanations. Additional tools cover price comparison and MAP compliance for brands. Plugins exist for Shopify, Shopware, Plentymarkets and JTL. Users include Samsung, Philips, L'Oreal, de Bijenkorf, bol and Jack Wolfskin.

• AI price monitoring: Collects competitor and marketplace prices from major platforms and any domain.
• AI dynamic pricing: Calculates and updates prices automatically according to strategy.
• Pricing Strategy Tree: Lets teams build and manage pricing rules visually.
• Omnia Agent: Answers pricing and market questions in natural language with reasoning.
• MAP and price comparison tools: Help brands track reseller pricing and market positioning.
• Plugins and connectors: Integrate with Shopify, Shopware, Plentymarkets, JTL and marketplaces.

An electronics e-retailer in Vietnam can monitor competitor prices on its own site and marketplaces and adjust automatically within margin limits. A sporting goods brand can check that resellers respect minimum advertised prices. A home goods retailer can plan promotion prices with rule-based guardrails.

Pricing teams replace manual competitor checks with automated, real-time price data across marketplaces and shops. Rule-based control combined with algorithms keeps prices consistent with strategy while protecting margin. Brands can monitor MAP compliance of resellers. Natural language questions through the Omnia Agent shorten analysis for non-technical users.

Price transparency on marketplaces and comparison sites makes manual pricing too slow for retailers with large assortments. Pricing software is shifting toward AI agents that explain recommendations and act within guardrails. Southeast Asian online retailers face similar dynamics on Shopee, Lazada and TikTok Shop, where competitor prices change many times a day.

Offices at Danzigerkade 17, Amsterdam, Netherlands and Havelstrasse 16, Darmstadt, Germany, with employees from 26 countries. Founder and CEO is Sander Roose. The website says the company has operated since 2012 and calls itself the European leader in pricing software, citing top rankings in more than 100 G2 reports.