
1. Technology overview
Keepnet Labs Ltd is a London-based security company founded by cybersecurity engineer Ozan Ucar, which officially began operations in 2017. It addresses the human side of cyber risk, helping organizations change employee behavior so that phishing, vishing and other social engineering attacks fail. The company reports 10 pending patents.
The Keepnet platform combines AI phishing simulators for email, SMS, voice, QR code, MFA and callback phishing with adaptive security training paths tailored to each employee's risk level, role and behavior. A phishing analysis and response module lets staff report suspicious messages, analyzes them with multiple AI engines and automates remediation for the SOC. Intelligent segmentation groups users by risky behavior and profile. Customers include UNICEF, Coca-Cola, Merck, Ryanair, Staples and Vodafone, and the platform is also offered to MSPs and MSSPs.
2. Highlighted features & specifications
- AI phishing simulators: Simulate email, SMS, voice, QR code, MFA and callback phishing attacks.
- Adaptive training: Assigns training paths based on each employee's risk level, role and behavior.
- Phishing analysis and response: Analyzes reported emails with AI engines and automates remediation.
- Intelligent segmentation: Groups users by risky behaviors, at-risk profiles and organizational context.
- Outcome metrics: Tracks behavior change and human risk across departments.
- MSP support: Lets managed service providers deliver the platform to multiple clients.
3. Potential application
A Vietnamese telecom operator can run QR code and callback phishing drills for customer-facing staff and automate SOC handling of reported emails. A managed security provider in Vietnam can resell the platform to SME clients. A bank can assign extra training only to employees who repeatedly fail simulations.
4. Benefits
Keepnet reports up to 47% reduction in human cyber risk and 168x faster phishing response. In a Vodafone case on the site, 93% of malicious email handling was automated, more than 113,000 SOC hours were saved and phishing report rates rose 200% in four months. Training adapts to each employee's role and risk, so staff do not repeat content they already master. Simulations across email, SMS, voice and QR codes reflect the channels attackers actually use.
5. Market trends & opportunities
Analysts now describe a shift from security awareness training to secure behavior management, where success is measured by fewer risky actions rather than completed courses. Attackers increasingly combine email with SMS, voice and QR codes. Asian enterprises and MSSPs, including those in Vietnam, need platforms that cover these channels and automate triage of the phishing reports staff submit.
6. Other information
Keepnet Labs Ltd lists its address at 124 City Road, London, and was founded by Ozan Ucar; operations began in 2017. It holds ISO 27001, ISO 27017, ISO 27018 and ISO 42001:2023 certifications, reports 10 pending patents, and is rated a G2 Leader in phishing simulation and security awareness training. It exhibited at Infosecurity Europe 2025.
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