Hightouch Reverse ETL & Composable CDP

Hightouch, the trading name of Carry Technologies, Inc. in San Francisco, was founded by Tejas Manohar, Josh Curl and Kashish Gupta. It started with reverse ETL, which syncs modelled data from a company's warehouse into business tools, and has grown into a composable customer data platform and AI marketing suite.

Reverse ETL connects to warehouses such as Snowflake and Databricks and pushes audiences and attributes to 300+ destinations including CRMs, ad networks and marketing tools. The Composable CDP adds event collection, identity resolution, Customer Studio for audience building and real-time personalisation, all running on the customer's own warehouse. Newer modules include AI Decisioning, Ad Studio and Lifecycle Studio. Named customers include Spotify, PetSmart, Domino's, Grammarly and Warner Music Group.

• Reverse ETL: Syncs warehouse data to 300+ CRMs, ad platforms and SaaS tools.
• Customer Studio: Lets marketers build audiences on warehouse data without SQL.
• Identity resolution: Unifies customer records with AI-powered adaptive identity resolution.
• Hightouch Events: Collects first-party behavioural events into the warehouse.
• AI Decisioning: Uses reinforcement learning to personalise messages for each customer.
• Ad and Lifecycle Studio: Creates and launches ads and lifecycle campaigns with AI agents.

A Vietnamese retail chain can sync loyalty segments from BigQuery to Meta and Google ad platforms for targeted campaigns. A bank can push product-propensity scores from its warehouse into its CRM for relationship managers. A consumer app can trigger personalised push and email journeys from warehouse events.

Marketing and sales teams act on warehouse data without copying it into a separate CDP, so the warehouse stays the single source of truth. Reported results on the site include a 52% increase in new customer acquisition at PetSmart and a 70% cut in campaign launch time at Otrium. A free Basic Reverse ETL tier allows two active syncs. The platform holds SOC 2 Type 2 and ISO 27001.

As companies centralise customer data in cloud warehouses, the composable CDP model avoids duplicating that data in packaged CDPs. Retailers and consumer brands in Southeast Asia are investing in first-party data and personalisation as third-party cookies decline.

Legal entity Carry Technologies, Inc. dba Hightouch, San Francisco. Raised an $80M Series C at a $1.2B valuation (Feb 2026) and a $150M round (Apr 2026); strategic investors include Databricks, Snowflake and Capital One. Named a Leader in the Gartner Magic Quadrant for CDPs; ISO 27001 certified in Feb 2026; opened a New York office in Sep 2025.