1. Technology overview
MindFi is a Singapore-headquartered workplace mental health company, operated by Jaedye Labs Pte. Ltd. and led by co-founders Leon CK Leong (CEO) and Gangeshwar Krishnamurthy (CTO). It targets the fragmented, low-engagement nature of traditional employee assistance programmes for global and distributed workforces.
The platform connects employers, employees and care providers in one system: an HR Admin Hub with live utilisation data, an employee app for self-matching and booking with therapists and coaches, and a provider portal with automated documentation and payouts. Employees get 1-to-1 therapy and coaching from 1,500+ providers, 24/7 support via web chat, WhatsApp and phone, self-help content and a wellness marketplace, while HR sees anonymised analytics.
2. Highlighted features & specifications
- Therapy and coaching: 1-to-1 sessions with 1,500+ licensed therapists and certified coaches.
- 24/7 support: help via web chat, WhatsApp and toll-free phone.
- HR Admin Hub: live utilisation, budget and anonymised wellbeing analytics.
- Employee app: self-matching, booking and video sessions with providers.
- Provider portal: automated session documentation and electronic payouts.
- Wellness marketplace: online and onsite workshops and wellbeing programmes.
3. Potential application
Technology and outsourcing firms in Vietnam can offer therapy and coaching to engineers serving overseas clients. Regional headquarters can consolidate EAPs for teams across ASEAN offices. SMEs can start on the free basic plan and pay per session as demand grows.
4. Benefits
Pay-per-use pricing with no commitment lets employers pay only for sessions used. Supports 60+ countries and 70+ languages for distributed teams. The company reports a fastest time to care of 4 hours and 11.2 hours of productivity gained per employee per month. 92% of employees stayed with their matched provider.
5. Market trends & opportunities
Companies with staff spread across several countries want one mental health benefit that works in local languages and shows real usage, rather than separate local EAP contracts. Pay-per-use models are gaining ground with mid-sized firms in Southeast Asia, including Vietnam, where HR budgets for wellbeing are growing but remain tight.
6. Other information
Operated by Jaedye Labs Pte. Ltd.; headquartered in Singapore per its privacy policy. Co-founders Leon CK Leong (CEO) and Gangeshwar Krishnamurthy (CTO). Reports 1.5 million employees served in 60+ countries. Won APEAR and EAEF 2026 Excellence in Employee Assistance Innovations awards.
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