Fitterfly Digital Therapeutics for Metabolic Health

Fitterfly is a Mumbai-based digital therapeutics company focused on metabolic health, founded and run by doctors, engineers and nutrition, fitness and stress experts. It became part of PB Health in 2025. It addresses the cost and burden of diabetes, obesity and heart disease for insurers, employers and pharma companies.

Its programmes combine CGM-driven plans, nutrition, fitness and behavioural coaching delivered through an app with 1-to-1 and group sessions. For partners it offers Fitterfly Diabetes Prime, Weight Loss and FitHeart programmes, JEDi, an AI nutrition coach that runs inside an insurer's app, and FTx, a digital therapy plugin adding diabetes, stress, sleep and fitness tools to a partner app as a progressive web app. A Nutrition API and Health AI are also offered.

• Diabetes Prime: 6 to 12-month CGM-driven diabetes programme with coaching and group therapy.
• Weight Loss and FitHeart: programmes for obesity, dyslipidemia, hypertension and heart risk.
• JEDi AI coach: always-on nutrition coaching inside an insurer's app.
• FTx plugin: diabetes, stress, sleep and fitness tools embedded as a progressive web app.
• Nutrition API and Health AI: building blocks for partners' own digital health products.
• Partner reporting: tracking of engagement and health outcomes for insurers and employers.

Insurers in Vietnam could embed the FTx plugin or JEDi coach in their customer apps for policyholders with diabetes. Large employers could offer metabolic health programmes to staff with high BMI or blood sugar. Pharma companies could add digital coaching to patient support programmes for diabetes drugs.

Reports an average HbA1c reduction of 1.96 points, 5 kg average weight loss and a 58% reduction in diabetes distress, based on 30,000+ people. Helps insurers target lower claims and better underwriting data for high-risk policyholders. Embeds into partner apps, so insurers and employers keep their own brand and customer relationship.

Diabetes and obesity are rising fast across South and Southeast Asia, and insurers are shifting from paying claims to preventing them through digital coaching. Vietnam has a growing number of people with diabetes and prediabetes, and life and health insurers there are adding wellness features to their apps to engage policyholders.

Mumbai-based; now a division of PB Health (PB Healthcare Services Pvt. Ltd.), the healthcare venture of PB Fintech, after a 2025 acquisition; the Fitterfly brand continues. ISO 27001 and ISO 13485 certified. Earlier investors include Amazon Sambhav, Fireside Ventures and 9unicorns.