Voucherify Promotion & Loyalty Engine

Voucherify is an API-first incentive optimisation engine with offices in Katowice, Poland and New York, USA. It helps retailers, consumer brands, travel and mobility companies design and run coupons, promotions, loyalty and referral programmes without hard-coding each campaign into their commerce stack, and measure the return on every incentive.

The engine covers decisioning, orchestration and analytics for dynamic coupons, personalised promotions, gift cards and store credit, bundles, loyalty points and tiers, referrals, gamification and digital wallets. It exposes APIs with sub-50 millisecond responses and SDKs for JavaScript, Python, PHP, Java, Ruby and .NET, plus webhooks and Kafka connectors. Vincent, its AI incentive agent, analyses performance and proposes changes for approval, and an MCP server lets AI clients query promotion data. Users include Bosch, Breville, KFC, Philips, Vodafone, Michelin and easyJet Holidays.

• Promotions engine: Manages dynamic coupons, cart discounts, bundles and stacking rules.
• Loyalty module: Runs points, tiers, earning rules and an earn-preview endpoint.
• Referrals and gift cards: Handles referral programmes, gift cards and store credit.
• Digital wallets: Stores coupons and rewards for each customer across channels.
• Vincent AI agent: Analyses incentive performance and proposes changes for approval.
• Developer tooling: Offers APIs, SDKs, webhooks, Kafka connectors and an MCP server.

An e-commerce retailer in Vietnam can run personalised coupons and stacking rules during mega sale days while capping budget and fraud. A quick-service restaurant chain can operate an app-based points and tier programme through APIs. A mobility or travel app can manage referral rewards and gift credits from one engine.

Marketing teams can launch and test promotions and loyalty rules without waiting for developers. The company reports 90% faster incentive experiments and 35% higher conversion of targeted incentives. Customer cases include a 99% drop in campaign setup time for Altitude Sports and 60% less promotion fraud with 50% lower subscription costs for TIER Mobility. A 60-day free trial covers all modules.

Retailers are moving away from blanket discounts toward targeted incentives with measurable return, as margins tighten and promotion fraud grows. Composable, API-first commerce stacks need promotion and loyalty engines that plug into existing storefronts, CDPs and engagement tools. In Southeast Asia, heavy voucher use on e-commerce and delivery apps makes promotion control and fraud prevention a pressing need.

Voucherify lists offices in Katowice, Poland and New York, USA, and is a MACH Alliance member. It states ISO 27001 certification and GDPR compliance, 99.99% uptime and AWS hosting, and shows Gartner and Capterra recognition badges on its website. Founding year is not stated on the website.