
1. Technology overview
NoTraffic is a traffic technology company co-founded by Tal Kreisler, Uriel Katz and Or Sela, with offices in Overland Park, Kansas, and Tel Aviv, Israel. It aims to modernise cities by turning signalised intersections into a connected digital transportation network, helping road agencies reduce congestion, delay and emissions and protect drivers and vulnerable road users.
Edge devices at each intersection fuse radar and video, use AI to detect and classify road users in all weather, stream live 1080p video and connect to existing controllers and cabinets over built-in cellular links. The cloud Mobility OS provides turning movement counts, signal performance measures, safety analytics, live video and alerts, and gives access to the Mobility Store, where agencies activate detection, traffic management, safety, analytics, mobility and first responder apps without new hardware. A US-based operations centre monitors deployments 24/7 and pushes over-the-air updates.
2. Highlighted features & specifications
- Radar and video fusion: Detects and classifies road users at intersections in all weather.
- Mobility OS: Provides turning counts, signal performance measures, safety analytics and alerts in the cloud.
- Mobility Store: Activates detection, traffic management, safety and first responder apps without new hardware.
- Controller compatibility: Works with existing controllers and cabinets over built-in cellular links.
- End-to-end security: Isolates controllers from the cloud with VPN links and PII-free data.
- 24/7 operations centre: Offers remote monitoring, troubleshooting and over-the-air updates.
3. Potential application
A city traffic control centre in Vietnam can retrofit busy junctions with radar-video sensors to measure queues and adjust signal timing. Road safety programmes can track red-light running and conflicts near schools. New urban areas can deploy connected intersections ready for bus priority and emergency vehicle routing.
4. Benefits
NoTraffic claims 99.5% detection accuracy with stop bar and advance detection up to 720 feet. In Phoenix, Arizona, its deployment reduced red-light running by 70%. New capabilities are added as software apps, so agencies upgrade intersections without replacing hardware, and the 24/7 operations centre handles monitoring and troubleshooting.
5. Market trends & opportunities
Road agencies are replacing loop detectors and fixed-time plans with AI detection and cloud-managed, adaptive signals to cut congestion and pedestrian deaths. Vietnamese cities started AI-assisted signal control at major junctions in 2025 and are looking for systems that work with existing controllers.
6. Other information
Co-founded by Tal Kreisler (CEO), Uriel Katz (CTO) and Or Sela (CSO), with offices in Overland Park, Kansas, and Tel Aviv. The US privacy policy is issued by NoTraffic U.S., Inc. States it is approved and operates in 40 US states. Featured deployments include Tucson, Phoenix, Arlington, Huntsville and Sugar Land in the US and Kelowna and the University of British Columbia in Canada. Its news page lists TIME100 coverage of the most influential transportation companies of 2026.
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