Picterra GeoAI Platform for Sourcing and EUDR

Picterra is a GeoAI company based in Lausanne, Switzerland, co-founded by Pierrick Poulenas and Frank de Morsier. It helps sourcing and sustainability teams of agri-food and consumer goods companies turn satellite and environmental data into decision-ready evidence, instead of relying on supplier declarations and manual checks.

The platform adds near-real-time GeoAI to existing ESG, supplier and farm data. Its Insights Hub covers crop yield and climate intelligence, carbon intelligence, deforestation and EUDR compliance, and regenerative agriculture. Underlying tools include Picterra Forge for building custom detection models, Picterra Tracer for plot monitoring and Picterra Accelerate. Users include commodity traders, tobacco and food companies, a palm oil group and public agencies; Walter Matter screens more than 500,000 plots with it.

• Deforestation and compliance: EUDR-ready deforestation screening of sourcing plots.
• Crop yield and climate intelligence: satellite-based yield signals for sourcing regions.
• Carbon intelligence: monitoring of carbon-related land changes.
• Regenerative agriculture: tracking practices and outcomes on farms.
• Picterra Forge: build custom GeoAI detection models without heavy coding.
• Integrations: connects with existing ESG and supplier data and is listed on Google Cloud Marketplace.

• Coffee and pepper exporters screening farmer plots for deforestation before shipping to the EU.
• Food companies tracking regenerative agriculture programmes with contracted farmers.
• Plantation groups monitoring land-use change across estates.

• Plot-level deforestation and compliance evidence at portfolio scale, such as 500,000+ plots for Walter Matter.
• Monitoring of large territories, for example 130,000+ km² for the UK Rural Payments Agency.
• Farmer programme tracking for soil health and water retention across 90,000+ contracted farmers (BAT).
• Security credentials including Cyber Essentials Plus and EU-US Data Privacy Framework.

EUDR and corporate climate targets push buyers of coffee, cocoa, palm oil, rubber and timber to verify sourcing landscapes with satellite data. Southeast Asia, including Vietnam's coffee and rubber regions and Malaysia's palm oil estates, is a major supply base where this verification is needed.

Headquartered at Chemin des Plaines 15, Lausanne, Switzerland; co-founders Pierrick Poulenas (CEO) and Frank de Morsier (COO). Launched Picterra Tracer and a partnership with Planet in late 2024 and received Innosuisse and Technology Fund financing in 2024. Partners include ESA, FAO, Google, FSC, Planet, BlackSky and SkyWatch.