Hectre Orchard Management and Fruit Quality AI

Hectre is a New Zealand orchard technology company that started in 2016-2017 with a digital bin ticket and orchard management app and is now used in 22 countries. It serves growers and packers of apples, cherries, pears, citrus and stone fruit, replacing paper bin tickets, manual timesheets and small hand-measured quality samples.

The farm management suite covers harvest management with bin scanning and block-level traceability, timesheets that work offline, payroll, quality control and picker performance, and Analytics Pro for cost per bin and bins per acre. Its Fruit Quality AI, formerly Spectre, uses phone or tablet cameras to size and colour-grade fruit in bins before packing, supporting sales, storage and packing decisions.

• Harvest management: real-time bin logging, waterproof bin tickets and traceability to the picking block.
• Timesheets: clock-in by name, badge or kiosk, offline and multilingual.
• Payroll: pay rates, overtime and breaks flowing directly into payroll reports and exports.
• Quality control and picker performance: defect records, team comparisons and custom bonus models.
• Analytics Pro: cost per acre, bins per acre and cost per bin by variety and block.
• Fruit Quality AI: camera-based fruit sizing and colour grade prediction before packing.

• Export orchards tracking picker output, wages and block traceability during harvest.
• Packhouses sizing and grading fruit in bins to plan storage, packing and sales.
• Fruit companies with contract growers comparing cost per bin and quality by block and variety.

• Saves about 3 hours per day for orchard managers and about 90 minutes per day per crew leader.
• Cuts weekly payroll and back-office time by 37%.
• Raises post-harvest QC sample size 250 times with fruit sizing accurate to 98.7%.
• Helped one customer reduce repack rates from 10% to 3%.

Fruit growers face labour shortages, rising wages and stricter buyer specifications, pushing them to digitise harvest records and measure quality before packing. Vietnam's fruit exports are growing fast, and export orchards and packhouses for durian, mango and citrus increasingly need labour tracking, block traceability and objective quality grading.

Auckland-based agritech company, CEO and co-founder Matty Blomfield. Customers in 22 countries including the US, Australia, Canada, Italy, Chile and Mexico. Raised 12 million USD in February 2026; earlier backed by Nuance Connected Capital. Winner of AgTech Breakthrough Awards 2021-2023 and Stevie Awards.