Arlula GeoStack Earth Observation Data Infrastructure

Arlula is an Earth observation data infrastructure company headquartered in Sydney, Australia, with an office in Darwin, led by co-founder and CEO Sebastian Chaoui. It addresses the heavy software work that satellite operators, data distributors and platforms face when they price, sell, task, process and deliver imagery to many customers.

GeoStack is a modular, API-first layer with six components: a Sales Engine for pricing and transactions, a Data Normalisation Pipeline that converts imagery to STAC-based cloud-optimised formats, Automation Workflows, a Fulfilment Engine for ordering, tasking and delivery, Advanced Data Management for access and licensing, and Constellation Orchestration for scheduling captures. It is containerised for public or private cloud and is vendor-neutral. Arlula reports more than 200 million km² of imagery delivered and 150+ spatial data formats supported.

• Sales Engine: pricing, ordering and transactions for EO data.
• Data Normalisation Pipeline: converts imagery and metadata to STAC, cloud-optimised formats.
• Fulfilment Engine: ordering, tasking, tracking and delivery.
• Advanced Data Management: access control, licensing and auditability.
• Constellation Orchestration: schedules captures across one or many satellites.
• Deployment options: containerised modules on public or private cloud with production APIs.

• Satellite operators or data distributors in Vietnam setting up an online ordering and delivery portal.
• GIS companies reselling imagery from several constellations through one API.
• Energy and mining firms automating imagery procurement and processing pipelines.

• Satellite operators can launch a data sales and delivery business without building ordering, pricing and licensing software from scratch.
• Vendor-neutral design works across multiple constellations and clouds.
• STAC-based normalisation makes imagery easier for customers to consume.
• Modules can be adopted individually and integrated with existing systems rather than replacing them.

New satellite operators and national space programmes need commercial channels for their data, and governments increasingly value sovereign data handling. Southeast Asian countries building their own Earth observation capacity, including Vietnam, will need ordering, licensing and delivery infrastructure for public and commercial users.

Head office in Haymarket, Sydney, with a Darwin office. Raised USD 3.4 million; backed by investors including Lockheed Martin, Main Sequence, Moonshot VC, Paspalis, Possible Ventures, Startmate and Black Venture. Won the Croc Pitch prize in Darwin and was selected by Spiral Blue for a sovereign space-based LiDAR mission.