
1. Technology overview
Shoplive is a B2B video commerce software company founded in Singapore in 2020, with its headquarters in Singapore and offices in Seoul, Tokyo and Burnaby, Canada. It lets brands and online retailers run live shopping and short video selling inside their own websites and apps rather than on external social platforms.
The product is added with a web script or iOS and Android SDKs and covers live broadcasts with in-stream cart and payment, coupons, polls, quizzes and picture-in-picture viewing, AI chat moderation, AI-generated short videos, conversion of long videos into clips with AI subtitles, and an analytics console for traffic, conversion and revenue. It integrates with Shopify, Cafe24, Godomall, MakeShop and Wisa. Customers include MUSINSA, 29CM, W Concept, Samsung, LG, Hyundai Hmall and Hana Bank; the company reports 340 clients in 24 countries.
2. Highlighted features & specifications
- Live commerce: Runs live shopping in a brand's own site or app with in-stream checkout.
- Engagement tools: Adds coupons, countdowns, polls, quizzes and point rewards during broadcasts.
- Shortform: Generates and distributes AI short videos across site pages and channels.
- Video AI: Turns long videos into shorts with AI subtitles and chatbots.
- AI chat moderation: Filters unsafe or non-compliant comments in real time.
- Analytics console: Tracks assets, traffic, conversion and revenue in one dashboard.
3. Potential application
A Vietnamese fashion e-commerce site can host weekly live launches inside its own app with in-stream checkout. A bank can run live product shows for card promotions in its mobile app, as Hana Bank does. An electronics chain can turn past livestreams into short product clips for its product pages.
4. Benefits
Brands keep shoppers, data and checkout on their own channels while using live and short video formats. Shoplive reports results such as 6x more new traffic, 13x longer dwell time, 4x higher click-through rate and up to 90% savings on video production. AI moderation and automatic clip creation reduce the staff needed to run frequent broadcasts. The platform averages 250 live broadcasts per day across clients.
5. Market trends & opportunities
Live and short video have become major sales formats in Asia, but selling only through marketplaces and social apps leaves brands with high fees and little customer data. Retailers are bringing live shopping into their own apps, as Korean fashion platforms have done, and using AI to cut production costs. Vietnamese brands and retailers with their own apps face the same choice as TikTok Shop and Shopee Live grow.
6. Other information
Shoplive was founded in Singapore in 2020 and is headquartered at 111 Somerset Road, Singapore, with offices in Seoul, Tokyo and Burnaby, Canada. It reports a 100% client retention rate, more than 320 million total viewers and revenue growth of more than three times in 2025. In November 2025 it launched targetads, a live commerce ad targeting product, and it states a goal of a Nasdaq listing.
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