Traction Ag Farm Accounting and Operations Platform

Traction Ag is a farm accounting and management software company founded in March 2020 and headquartered in Auburn, Indiana, United States, by a team with roots in Farm Works Software. It focuses on profit rather than yield by syncing accounting data with field operations, and it has grown through acquisitions of Granular Business in 2022, Conservis in 2023, which added Australia, and PcMars in 2025.

The core Farm Accounting System covers bookkeeping, payroll, farm taxes and accrual reporting, with bank and credit card feeds. For large multi-entity farms, the Advanced Farm Management suite built on Conservis and Granular Business adds grain contract and settlement tracking, crop planning and budgeting by field and scenario, mobile work orders and plan-versus-actual reporting. It integrates with John Deere Operations Center and Climate FieldView.

• Farm accounting: bookkeeping with bank and credit card feeds and accrual income statements and balance sheets.
• Payroll and farm taxes: payroll processing, Schedule F and 1099 reporting.
• Grain contracts: positions, deliveries and settlement matching for every load.
• Crop planning and budgeting: plans by field, crop, input and scenario.
• Work orders: plans sent to the field and tracked on mobile devices.
• Integrations: John Deere Operations Center, Climate FieldView and cooperative billing systems.

• Large rice, corn and cassava farms tracking cost and profit by field and season.
• Plantation companies managing contracts, deliveries and settlements with buyers and mills.
• Accounting service firms serving many farm clients with standardised farm financial reports.

• Connects accounting with field operations so managers see profit by field, crop and entity.
• Matches grain settlements to every load; one customer recovered about 40 lost grain loads in the first year.
• Replaces generic bookkeeping tools with farm-specific payroll, tax and accrual reports.
• Supports bookkeepers and advisers with role-based permissions and shared financial data.

Larger farms are run as multi-entity businesses and need accounting tied to field data to manage margins under volatile commodity prices and input costs. In Vietnam, high-tech farms, plantation companies and cooperatives are formalising accounting and cost control, which creates demand for agriculture-specific financial and operations software.

Founded in March 2020 and headquartered in Auburn, Indiana; independent and owned by farm investors. Acquired Granular Business (November 2022), Conservis (December 2023, adding Australia) and PcMars (November 2025). CEO Dustin Sapp since December 2023. Rated 4.9/5 on Capterra.