
1. Technology overview
Thingsup is the IoT platform brand of iobot Technologies India Private Limited, based in Hinjawadi, Pune, with offices in Dubai and New Jersey and a team of 75+. It launched its first fleet management product in 2016-2017, introduced what it calls India's first low-code IoT platform in 2020-2021, and now powers over 100,000 connected devices across cold chain, EVs, energy and industrial operations.
Thingsup Track for cold supply chains uses temperature, humidity and door sensors with gateways to monitor cold warehouses, dark stores, reefer vehicles, containers and last-mile delivery in real time. The dashboard adds GPS tracking and geofencing for vehicles and containers, power supply and HVAC monitoring, remote setpoint control, alerts by priority, trip history, audit trails for compliance and cloud analytics. The hardware-agnostic platform supports 250+ IoT devices, MQTT, HTTP, TCP, REST API and webhooks, and can be hosted or deployed on-premise. Users include pharma, dairy, food and beverage, quick commerce and logistics companies.
2. Highlighted features & specifications
- Cold warehouse monitoring: temperature, humidity, door and energy tracking with compliance reports.
- Reefer vehicle monitoring: temperature with GPS, route history, door, power and fuel monitoring.
- Container monitoring: geofencing, reefer power supply and multi-container condition tracking.
- Dark store and HVAC control: remote diagnostics and setpoint control for multi-site retail.
- Alert engine: priority-based alerts, audit trails and historical analytics.
- Low-code IoT platform: MQTT, HTTP, TCP, REST API and webhooks with cloud or on-premise deployment.
3. Potential application
- A dairy or ice cream distributor in Vietnam can monitor freezer trucks and depot cold rooms with GPS and door alerts.
- A grocery delivery or convenience chain can watch dark store freezers and HVAC remotely across many sites.
- A pharmaceutical distributor can keep audit trails of cold room temperatures for GSP inspections.
4. Benefits
- Real-time alerts let operators act on temperature fluctuations before spoilage and financial loss occur.
- One dashboard covers cold rooms, reefer trucks, containers, dark stores and last-mile vehicles across many locations.
- Door, power and HVAC monitoring plus remote setpoint control reduce on-site interventions and energy waste.
- Hardware-agnostic design with support for 250+ devices lets customers reuse existing sensors and gateways.
5. Market trends & opportunities
Quick commerce, dairy and frozen food distribution are expanding faster than cold chain governance, creating demand for low-cost, multi-site IoT monitoring of cold rooms and delivery vehicles. Vietnam's growing convenience store, grocery delivery and dairy networks face the same need to control temperatures across many small locations.
6. Other information
Thingsup is operated by iobot Technologies India Private Limited, with its India office in Hinjawadi, Pune, and offices in Dubai Internet City and Iselin, New Jersey. It is led by co-founders Akshay Ghadage (CEO) and Pranav Naiknavare (CTO). The site states ISO 27001, SOC 2 Type 2, 21 CFR Part 11 and GDPR compliance, and reports 1,200+ cold chain assets tracked by 2021.
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