ULive Facebook Live Selling Automation

ULive is live-selling software from ULive Tech Pte Ltd, co-founded by CEO Bryant Khor, that describes itself as Malaysia's first Meta-partnered Facebook Live Shopping software. It targets social sellers who take orders from live video comments and lose hours each session recording orders, checking stock and chasing payments by hand.

The platform captures orders automatically from comment keywords such as A+1, updates a live shopping cart in real time, pins featured products and sends Messenger, Instagram DM or web checkout links. Orders flow into an order management system with real-time stock sync, integrated payments, e-invoicing, bulk discount rules, shipment preparation through more than 80 courier partners and sales reports. Sellers also get a branded webstore that shares inventory with live sales. The company reports more than 2,000 live sellers as users.

• Comment order capture: Records orders automatically from keywords such as A+1 in live comments.
• Live shopping cart: Shows a real-time cart, pinned products and live-only flash deals.
• Checkout links: Sends payment links through Messenger, Instagram DM or the web.
• Inventory sync: Updates stock across live sales and the webstore in real time.
• Fulfilment: Prepares shipments with more than 80 courier partners and issues e-invoices.
• Analytics: Reports sales and product performance for each live session.

A Vietnamese fashion shop selling on Facebook Live can capture comment orders and send payment links automatically during each session. A seafood or produce seller can sync limited stock in real time to avoid overselling. A small brand can combine live sales and a webstore under one inventory.

Sellers stop copying orders from comments by hand, and a Kuala Lumpur fashion seller in a company case study reported saving 2 to 3 hours per live session. The same seller reported 3x revenue growth in 60 days. Real-time stock sync prevents overselling during fast live sales. Automatic payment links and shipment preparation shorten the time from comment to dispatch.

Live selling on Facebook remains a major channel for small sellers in Southeast Asia alongside TikTok Shop and Shopee Live. As order volumes grow, manual comment tracking becomes the main bottleneck, and sellers look for tools that automate order capture, payment and fulfilment. Vietnam has a similar base of Facebook live sellers who take orders through comments and Messenger.

ULive is operated by ULive Tech Pte Ltd and led by co-founder and CEO Bryant Khor. It is a Meta Business Partner, describes itself as Malaysia's first Meta-partnered Facebook Live Shopping software and states it is backed by Iterative. It offers a 10-day free trial. Founding year is not stated on the website.