Involve Asia Affiliate & Creator Performance Platform

Involve Asia is a Malaysian-born performance marketing platform founded in 2014 by Jimmy How and Rene E. Menezes and operated by Involve Asia Technologies Sdn Bhd. It connects brands with affiliate partners, including content creators, influencers and publishers, so that advertisers pay for sales and actions rather than impressions, a model widely used for social and creator commerce in Southeast Asia.

Advertisers use the platform for partner discovery and onboarding, campaign automation, tracking and attribution across influencer, affiliate and website channels, and centralised payments to partners. Publishers and creators get offers, tracking links, mobile apps, an API and express withdrawal of commissions. The company reports more than 500 advertisers and over 800,000 partners, with advertisers such as Shopee, Lazada, TikTok Shop, Agoda, Traveloka, AirAsia, Maybank and UOB. The site is offered in Thai, Vietnamese, Indonesian, Malay and Filipino versions.

• Partner discovery: Finds and onboards creators, influencers and publishers for each campaign.
• Campaign automation: Automates offers, commission rules and partner management.
• Tracking and attribution: Measures conversions across influencer, affiliate and website channels.
• Centralised payments: Pays partners in one process with express withdrawal options.
• Publisher tools: Provides mobile apps, tracking links and an API for partners.
• Regional reach: Runs campaigns across Malaysia, Thailand, Indonesia, the Philippines and Vietnam.

A Vietnamese consumer brand can recruit hundreds of KOCs on commission to promote a launch across social channels. A bank or e-wallet can pay creators per card application or account opened. A travel company can run affiliate campaigns in several Southeast Asian markets from one dashboard.

Brands pay commissions on actual sales or conversions, which ties creator spending to results. Access to more than 800,000 creators and publishers removes the need to recruit partners one by one. Unified tracking and attribution show which creators and channels drive sales. Centralised payouts reduce the administrative work of paying many partners across countries.

Creator-driven selling on TikTok Shop, Shopee and Lazada has made affiliate commissions a core marketing channel in Southeast Asia. Marketplaces are increasing affiliate budgets, and brands want performance-based models that link creator content to measurable sales. Vietnam has a large base of KOCs and affiliate creators selling through short video and livestream.

Involve Asia was founded in 2014 by Jimmy How and Rene E. Menezes and is registered as Involve Asia Technologies Sdn Bhd (201201032669). It is backed by 500 Global and raised a 10 million US dollar round led by Bintang Capital Partners. The company reports over 3.3 billion US dollars in GMV since inception. In March 2025 its subsidiary Remix launched an all-in-one affiliate platform in Malaysia with REV Media Group.