Tolstoy AI Ecommerce Platform (Shoppable Video & AI Studio)

Tolstoy is an AI ecommerce platform from Tolstoy Ltd., whose terms of use are governed by Israeli law. It helps online brands create product content, publish shoppable video and guide shoppers with recommendations, addressing the cost of producing enough video and imagery for product pages, social commerce channels and ads.

AI Studio syncs a store's catalog, images and brand style, then generates product images, product videos, UGC-style ad creative and page content using models such as Google Veo, Kling and SeeDance, with human review before publishing. AI Player places shoppable videos, galleries and widgets on product pages and tracks engagement, while the AI Sales Agent answers product questions and offers virtual try-on. The platform integrates natively with Shopify, TikTok Shop, Meta Ads, Klaviyo, Gorgias and Google Drive, and the company reports more than 5,000 Shopify brands as users, including Laura Mercier, KitchenAid and Culture Kings.

• AI Studio: Generates product images, videos and ad creative from catalog data and brand style.
• Human review: Checks product accuracy, text and brand fit before export.
• AI Player: Publishes shoppable videos, galleries and widgets on product pages.
• AI Sales Agent: Answers product questions, recommends items and offers virtual try-on.
• Channel publishing: Sends content to TikTok Shop, Meta Ads, email and SMS.
• Developer access: Provides an MCP server and developer hub for integrations.

A Vietnamese fashion D2C brand can generate on-model images and short videos for new collections without a full shoot. A cosmetics seller can add shoppable tutorial videos to product pages and reuse them on TikTok Shop. A home goods store can deploy an AI sales assistant to answer size and material questions.

Brands can produce product images and videos for every SKU without a full studio shoot. Shoppable video on product pages raises engagement and conversion, with reported results such as a 24% conversion lift for LSKD and a 15% higher average order value for Pantynova. Publishing to TikTok Shop and Meta Ads reuses the same content across social commerce channels. A free plan lets merchants start before paying.

Social commerce channels such as TikTok Shop need a constant supply of short video for every product, which is costly to shoot. Generative video models now make it possible to produce on-brand content at catalog scale. Online brands in Southeast Asia, including Vietnamese Shopify and D2C sellers, face the same content pressure as they expand across channels.

Tolstoy is operated by Tolstoy Ltd.; its terms of use, last updated in February 2025, are governed by Israeli law with Tel Aviv courts as the venue. The company reports more than 5,000 Shopify brands as users and offers a free plan. Founding year and address are not stated on the website.