Pointr Indoor Mapping and Workplace Wayfinding

Pointr is an indoor mapping, positioning and wayfinding company with its head office in London, United Kingdom, and offices in Boston, Dubai, Istanbul and Ankara. It has mapped about 7 billion square feet across 5,000 venues in more than 35 countries, serving workplaces, events, healthcare, retail, aviation and hospitality.

Its MapScale engine uses AI to turn floor plans into accurate digital maps at portfolio scale, as with 2,300 Home Depot stores. On top of the maps, the platform provides indoor positioning, turn-by-turn navigation, geofencing and space analytics, delivered through Pointr Cloud, a MapWidget that embeds in 2 to 3 lines of code, and SDKs for iOS, Android and Web. For workplaces it integrates with IWMS tools and partners with VergeSense to combine mapping with occupancy-based planning; Siemens uses it with Building X.

• MapScale AI mapping: Generates digital indoor maps from floor plans at portfolio scale.
• Indoor positioning: Blue-dot location for users inside buildings.
• Indoor navigation: Turn-by-turn wayfinding to rooms, desks and amenities.
• Geofencing and analytics: Location-triggered actions and space-use insight.
• IWMS integration: Connects maps with workplace management and booking systems.
• Developer tools: MapWidget, Pointr Cloud, open APIs and SDKs for iOS, Android and Web.

A corporate campus in Ho Chi Minh City can add blue-dot wayfinding to its desk booking app. A large hospital in Hanoi can guide patients to departments through its patient app. A convention centre can offer indoor navigation for trade fairs.

AI map generation lets large owners digitise whole portfolios quickly instead of drawing maps building by building. Employees and visitors find rooms, desks and services faster with blue-dot navigation, improving the visitor experience in large campuses. Information security is certified to ISO 27001 and ISO 27017, which eases approval by enterprise IT.

Large campuses, hospitals and convention centres are digitising their spaces so that booking, analytics and navigation share one map. Vietnam's new office towers, mixed-use developments, airports and hospitals create demand for indoor maps and wayfinding that integrate with building and workplace systems.

Head office in London with offices in Boston, Dubai, Istanbul and Ankara. ISO 27001 and ISO 27017 certified. Partners include Eventbase, Purple and VergeSense; acquired Purple Maps for healthcare wayfinding; available in the Epic Showroom. Customer logos include Siemens, Microsoft, Cisco, KPMG, EY and Nike.