
1. Technology overview
FluxGen is a Bengaluru-based water technology company founded by Ganesh Shankar; the idea took shape in 2019 and the company was legally registered in 2021. It helps factories, campuses and hospitals see where water is drawn, used, lost and recycled, so they can cut consumption, meet groundwater rules and report on water targets.
Its AquaGen platform starts with a Six Sigma survey to pick critical measurement points, then fits data acquisition units to flow meters, level sensors and piezometers and streams readings to the cloud. AI models analyse trends, build real-time water balances, flag leaks and excess use, and generate monthly reports; the AquaGPT assistant answers questions and pushes alerts. Modules cover water usage, used water, rainwater harvesting and groundwater compliance. Customers include Tata Steel, Bosch, Siemens, Lactalis, Biocon, Cipla and Microsoft.
2. Highlighted features & specifications
- Measurement point design: Six Sigma survey to identify the critical points to meter in a facility.
- IoT data acquisition: units connected to flow meters, level sensors and piezometers stream data in real time.
- Water balancing: real-time balance of intake, distribution, consumption and losses across systems.
- Alerts and insights: AI detects anomalies such as leaks, excess use and wastage and notifies staff.
- AquaGPT assistant: conversational AI that answers water questions and supports decisions.
- Automated reporting: monthly summaries plus rainwater and groundwater compliance tracking.
3. Potential application
Textile, footwear and electronics exporters in Vietnam can meter water by line to answer brand audits and cut use. Dairy and beverage plants can track water per unit of product and detect leaks in CIP systems. Industrial park operators and hospitals can monitor groundwater extraction and rainwater harvesting for licence compliance.
4. Benefits
The company says its solutions can reduce industrial water consumption by up to 30%. A Lactalis India case study reports a 19% reduction in total water use, and a hospital project with Microsoft has cut use by 10% so far. Automated alerts catch leaks and wastage early, and monthly reports reduce manual meter reading and simplify compliance and ESG disclosure.
5. Market trends & opportunities
Manufacturers face water stress, rising tariffs and buyer demands for water disclosure under frameworks such as CDP and CSRD, while many factories still read meters by hand. Low-cost IoT metering with AI analytics is becoming a standard first step towards water efficiency and water-neutral targets in Asian industrial hubs, including export factories in Vietnam.
6. Other information
Founded by CEO Ganesh Shankar and headquartered in Bengaluru, India; inception in 2019 and legal registration in 2021. Raised a seed round in 2023 and a Rs. 28 crore Series A in 2025. Recognitions include NASSCOM Emerge 50 (2023), Top 5 in the Microsoft EFPI Cup and Top 3 at KPMG GTIC Global (2024). It reports more than 120 companies as customers and has a VP for international sales.
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