Archive Branded Resale & Trade-in Platform

Archive Resale, Inc. is a company based in Los Altos, California, founded by Emily Gittins and Ryan Rowe. It helps brands launch and scale their own resale businesses, so that used, returned and traded-in products are resold under the brand rather than on third-party marketplaces.

The platform covers resale, online and in-store trade-in, take-back, warranty and repair, in-store resale and resale logistics. Shopping modules include a branded recommerce site, a peer-to-peer marketplace and a resale point of sale; supply modules include trade-in flows and a resale warehouse management system. A platform layer provides a unified product catalogue, a dynamic pricing engine, analytics and Archive Intelligence, an AI layer that automates grading and pricing decisions. It handles apparel, footwear, accessories, oversized goods and small hard goods, with case studies including Hanna Andersson and Faherty.

• Branded recommerce site: Runs a resale storefront under the brand's own domain.
• Trade-in: Collects used items online and in stores in exchange for credit.
• Resale point of sale: Lets stores sell secondhand items alongside new products.
• Resale WMS: Manages intake, grading and storage of resale inventory.
• Dynamic pricing engine: Sets resale prices based on product and market data.
• Archive Intelligence: Applies AI to automate manual resale operations.

A Vietnamese fashion chain can launch a trade-in programme that gives store credit for used garments and resells them online. A sporting goods retailer can resell returned or lightly used equipment under its brand. A children's clothing brand can run a resale shop for outgrown items to attract new customers.

Brands turn returned and traded-in goods into a new revenue stream instead of liquidating them. Archive reports that on average 50% of a brand's resale shoppers are new to the brand, and that customers who buy both full-price and secondhand have two to three times the lifetime value. A Faherty case study cites 40% resale sales growth from new supply channels.

Secondhand apparel is growing faster than the overall apparel market, and brands are bringing resale in-house and into stores to capture value and meet circularity goals. More returned goods are being routed into resale channels. In Vietnam and Southeast Asia, secondhand fashion is popular among young consumers, and brands are starting to explore take-back and resale programmes.

Archive is operated by Archive Resale, Inc., 4546 El Camino Real, Los Altos, California, and was founded by Emily Gittins and Ryan Rowe. Its press page lists coverage from 2025 and 2026 in Forbes, Inc., Vogue, Fast Company and Footwear News. Founding year and funding amounts are not stated on the website.