1. Technology overview
Hexis Health and Human Performance Ltd is an Irish company registered in Dublin, co-founded by Dr David Dunne, Dr Sam Impey and Dr Xiaoxi Yan. It turns sports nutrition research on carbohydrate periodisation into software, so that athletes fuel each session according to the work they have done and the work ahead, instead of following static plans.
The Coach Hub lets nutritionists and coaches build workouts, meals and notes as reusable blocks, assemble a training week and publish it to a whole squad. Hexis then calculates every athlete's plan, scaling meals to body weight and periodising carbohydrate with its Carb Coding colour system. It syncs with TrainingPeaks, Garmin, WHOOP, Intervals.icu and Apple Health, includes a sport food database and gives squad visibility of fuelling, adherence and readiness. Users include pro cycling, Premier League football, rugby and Australian rules football teams.
2. Highlighted features & specifications
- Carb Coding: colour-codes each meal as high, moderate or low carbohydrate based on past and upcoming training.
- Block library: workouts, meals and notes saved once and reused across the season, with meals set in grams per kilogram.
- Squad publishing: drag a saved week onto the group calendar and Hexis builds each athlete's plan.
- Wearable and planner sync: connects with TrainingPeaks, Garmin, WHOOP, Intervals.icu and Apple Health.
- Coach Hub analytics: shows fuelling, adherence and readiness across the roster with automated reports.
- Athlete app and Race Planner: personalised recipes, rebuilt food logging and race-day fuel plans with energy, carbohydrate, fluid and sodium targets.
3. Potential application
- V.League football clubs and youth academies giving every player periodised meal plans through the season.
- National sports training centres managing athlete nutrition across several disciplines.
- Endurance coaching businesses and triathlon clubs offering personalised fuelling and race-day plans to members.
4. Benefits
- Individual plans at squad scale: one published week becomes a different plan for every athlete, scaled to body weight and training.
- Time savings: the company says coaches can reclaim about a working day each week otherwise spent on spreadsheets and PDFs.
- Better adherence: 95% of 900 athletes in a 12-week beta reported improved energy and performance.
- Early risk detection: squad dashboards show fuelling, adherence and readiness so practitioners can intervene before sessions suffer.
5. Market trends & opportunities
Professional clubs are investing in performance science and data, and nutrition is moving from generic meal plans to periodised, individual fuelling linked to training load. Football, cycling and endurance sports are growing across Southeast Asia, and Vietnamese clubs, academies and national teams are professionalising sports science, which creates demand for scalable nutrition tools.
6. Other information
Hexis Health and Human Performance Ltd is registered in Ireland (company number 774342) with its registered office in Ballsbridge, Dublin. Elite athletes, coaches and teams are among its investors. In 2026 it announced Nottingham Forest, FC Shakhtar Donetsk, Adelaide Football Club and the Blues as new team users.
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