
1. Technology overview
Green Story is a sustainability data company founded in 2015 and headquartered in Utrecht, the Netherlands, with offices in Toronto, Nagpur for data and engineering, and Hong Kong for Asia. It serves apparel, footwear and home textile brands, mills and manufacturers that need to prove the environmental impact of products across a supply chain spread over many sourcing countries.
The platform builds product LCAs from a company's own supply chain data, combining validated primary supplier data with secondary databases, and analysts verify inputs at facilities in more than 35 manufacturing countries. From one dataset it delivers traceability, product footprints, the French ecoscore published to Ecobalyse by API, Scope 3 carbon accounting, SBTi targets, compliance reporting for CSRD, BRSR and EUDR, and digital product passports. Green Story is an approved Higg FEM verifier body. Clients include PANGAIA, Stanley/Stella, Zalando, Fruit of the Loom, Next and Reliance Industries.
2. Highlighted features & specifications
- Traceability: maps suppliers and facilities across the value chain.
- Product LCA: footprints built from primary supplier data and verified on site.
- Ecoscore: French environmental cost published to Ecobalyse by API.
- Carbon accounting and SBTi: Scope 3 inventory and science-based targets.
- Compliance reporting: CSRD value chain, BRSR, EUDR and GHG Protocol outputs.
- Digital product passports: EU DPP-ready passports at product and fabric level.
3. Potential application
A Vietnamese textile mill can produce verified fabric-level LCAs and passports to share with several European buyers. An industry association could run a group digital product passport programme for garment exporters, similar to the AEPC pilot in India. A local fashion brand can calculate the French environmental cost before selling into France.
4. Benefits
Brands and manufacturers get product footprints and passports from one verified dataset, which the company says takes 95% less of a team's time and delivers a baseline in weeks. Primary data from mills and factories replaces generic averages, helping suppliers show buyers the real footprint of their materials. The company reports more than 1,000 LCAs delivered and over 100,000 products assessed.
5. Market trends & opportunities
EU digital product passports for textiles, the French environmental cost and CSRD value chain reporting are moving data requests from brands down to mills and garment factories in Asia. Vietnam's textile and garment exporters, like those in India and Pakistan where Green Story already runs programmes, need verified product data to keep European orders.
6. Other information
Founded in 2015 and headquartered in Utrecht, the Netherlands, with offices in Toronto, Nagpur and Hong Kong; lead investor 4Impact. Approved Higg FEM verifier body under Cascale. Awards include the 2026 IFBEC Climate Intelligence & Transparency Award and Eco-Stitch Traceability and Tech Champion 2026; signed The Climate Pledge in July 2026.
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