TrustArc Privacy Platform

TrustArc Inc is a data privacy management provider headquartered in Walnut Creek, California, with more than 28 years of in-house privacy expertise and the TRUSTe certification brand. It helps privacy, legal and compliance teams run programs across more than 140 jurisdictions, from GDPR and CCPA to India's DPDP Act, and serves over 1,500 companies.

The Privacy Studio covers cookie consent, consent and preference management, an individual rights manager for data subject requests and a trust center. The Governance Suite includes PrivacyCentral for program management, data mapping and risk management, assessment automation for PIAs and AI risk, and Nymity Research for regulatory guidance. Assurance services issue TRUSTe certifications, including APEC and Global CBPR and PRP, Data Privacy Framework verification and Responsible AI certification. Arc Intelligence adds AI assistance across the platform.

• Cookie and consent management: Geo-specific banners and cross-brand consent and preference orchestration.
• Individual Rights Manager: Automates data subject request workflows.
• PrivacyCentral: Centralizes privacy tasks and maps them to laws.
• Data mapping and assessments: Inventories data and scores PIAs, vendor and AI risk.
• Nymity Research: Legal summaries, templates and updates for 140+ jurisdictions.
• TRUSTe certifications: APEC and Global CBPR, DPF verification and Responsible AI.

A Vietnamese IT outsourcing company handling EU and US client data can manage assessments and seek CBPR or DPF certification to support sales. A multinational manufacturer with plants in Vietnam can track obligations across several Asian jurisdictions. A consumer brand can centralize data subject requests from several markets.

Privacy teams combine operational tools, regulatory research and third-party certification from one vendor. Nymity research keeps obligations current across 140+ jurisdictions, reducing reliance on outside counsel. APEC and Global CBPR certification helps companies demonstrate trusted cross-border data transfers in Asia Pacific. Agentic Arc Intelligence can act inside the platform through human-approved commands.

Cross-border data transfer rules are tightening across Asia, and frameworks such as Global CBPR are gaining traction as a common trust mechanism. Vietnam's 2026 data protection law and Decree 356 require transfer impact assessments, so multinational and export-oriented firms in the region need program management tools backed by up-to-date regulatory research.

TrustArc Inc, 2121 N. California Blvd., Suite 290, Walnut Creek, California. Operates the TRUSTe certification and dispute resolution programs. Reports more than 1,500 customers including Nike, Starbucks, Hilton and GE. Announced the next generation of Arc Intelligence with agentic AI and MCP support on 8 October 2026.