Datactics Augmented Data Quality (ADQ) Platform

Datactics is a data quality software company based in Belfast, Northern Ireland, that also lists London and New York operations. It serves regulated sectors such as banking, wealth management, insurance, the public sector and healthcare, where poor customer and reference data leads to regulatory breaches, failed compliance submissions and unreliable AI projects.

Its Augmented Data Quality (ADQ) platform, now at version 1.8.1, lets users describe a requirement in plain language and generate SQL rule logic with GenAI, test rules before going live, profile data with frequency and pattern analysis, schedule check groups, distribute processing across worker nodes and apply bulk remediation. Related offerings include Custom DQMatch for entity and instrument matching, FSCS Data Readiness dashboards for UK deposit-taking firms, a public sector suite and a Microsoft Purview integration. Customers named include Maybank, Bank of Ireland UK, Investec, M&G, Danske Bank, Thomson Reuters and the UK Home Office.

• GenAI rule building: Generates SQL data quality rules from plain-language requirements and tests them before release.
• Data profiling: Frequency and pattern analysis with drill-down to individual records.
• Scheduling and distributed processing: Chains check groups and spreads rule processing across worker nodes.
• Bulk remediation: Applies remediation scripts across many issues at once.
• Matching with DQMatch: Custom entity and instrument matching for customer and reference data.
• Regulatory readiness: FSCS dashboards and a Microsoft Purview integration for governance.

A Vietnamese bank can validate customer identification and contact data in its core system ahead of regulatory reporting and identity verification campaigns. A securities firm or fund manager can match and clean instrument and counterparty reference data. A provincial agency can deduplicate citizen or business registry records on-premises.

Business users can turn plain-language requirements into tested data quality rules without waiting for developers. Bulk remediation fixes many issues at once instead of record by record. Cloud, on-premises and air-gapped deployment, plus ISO 27001:2022 certified hosting and security-cleared engineers, suit banks and government bodies with strict data controls. Pricing is described as flexible and negotiable.

Regulators increasingly expect banks and insurers to prove the quality of customer and reporting data, and AI projects are failing because of poor data readiness. Data quality tools that business users can operate, with on-premises options, fit Southeast Asian banks such as Maybank and Vietnamese banks facing tighter data and personal data protection rules.

Datactics is based in Belfast, Northern Ireland, with London and New York operations. It was placed in the 2021 and 2022 Gartner Magic Quadrants for Data Quality Solutions and the 2024 Gartner Magic Quadrant for Augmented Data Quality Solutions, holds ISO 27001:2022 certification, and joined the Tech Nation Southeast Asia Cohort 2.0 in 2021. Par Equity is an investor.