
1. Technology overview
Privado AI is a privacy engineering company started in 2020 by Vaibhav Antil, Jasdeep Singh and Prashant Mahajan, with a team across the US, Europe and India; its legal entity is Privado Inc in Delaware. It addresses a gap in traditional privacy programs, which rely on questionnaires and miss how personal data actually flows through code, websites, mobile apps and third-party tools.
The platform scans first-party source code, live websites, mobile apps and SaaS tools such as CRM and HR systems to build dynamic data maps and detect privacy risks, combining static analysis with a generative AI step. Web Auditor and App Auditor continuously check consent banners, cookies, pixels and SDKs against more than 50 compliance checks. The Wren AI agent and agentic assessments populate PIAs, DPIAs, RoPAs and vendor assessments from documents and contracts. Named users include HP, HERE Technologies and Headspace.
2. Highlighted features & specifications
- Privacy code scanning: Maps personal data flows and leaks in first-party code, including logs.
- Web Auditor: Checks websites for CMP misconfigurations, cookies, pixels and scripts.
- App Auditor: Detects third-party SDK activity and sensitive permissions in mobile apps.
- Dynamic data maps: Real-time maps built from code, SaaS apps, web and app activity.
- Agentic assessments: Populate PIAs, DPIAs, RoPAs and vendor assessments with evidence.
- Wren AI agent: Scans intake and contracts, triages assessments and tracks risk remediation.
3. Potential application
A Vietnamese fintech or super app can scan its mobile app releases for SDKs that send personal data to third parties. An e-commerce site can continuously verify that its consent banner blocks trackers correctly. A software outsourcing firm building products for EU and US clients can generate data maps and DPIA inputs from source code.
4. Benefits
Data maps and records of processing are built from what code, apps and websites actually do, so they stay current as software changes. Consent banner misconfigurations and unapproved trackers are caught continuously, with tickets pushed to engineering in Jira or Linear. AI agents populate privacy assessments with evidence, reducing manual questionnaire work. Results can sync into OneTrust or TrustArc for teams that already use them.
5. Market trends & opportunities
Regulators increasingly test what websites and apps actually do with tracking data, not only what privacy policies say. Under Vietnam's Personal Data Protection Law, companies must assess personal data processing, which favours tools that derive data maps and assessments directly from software rather than from manual surveys.
6. Other information
Started in 2020; co-founders Vaibhav Antil (CEO), Jasdeep Singh (CRO) and Prashant Mahajan (CTO). Legal entity Privado Inc, 8 The Green, Dover, Delaware, United States; team across the US, Europe and India. Raised a 17.5 million USD round announced in August 2022 from Insight Partners, Sequoia Capital India, Together Fund and Emergent Ventures. SOC 2 certified.
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