
1. Technology overview
Globality is a Palo Alto, California company co-founded and led by CEO Joel Hyatt. It targets the large share of enterprise spend, which it puts at more than half of addressable spend, that is never competitively sourced because procurement teams lack capacity to run every tender, especially for services and indirect categories.
Glo 2.0, launched in September 2026, is an AI platform that runs sourcing from intake to award. Glo Intake takes requests in plain language or documents and routes them to sourcing, temporary labour, catalogue or purchase order. Glo then builds the RFx scope and pricing sheet, calculates a should-cost baseline, ranks suppliers beyond the customer's own database, normalises responses, negotiates price and terms, models award scenarios including tariff impacts and documents the decision. Teams can choose autonomous mode or a collaborative mode where staff lead supplier contact.
2. Highlighted features & specifications
- Glo Intake: conversational intake that applies procurement rules and routes requests.
- RFx and planning: builds scope, pricing sheets and questionnaires, sets event type and should-cost baseline.
- Supplier discovery: ranks suppliers on evidence and business rules, including beyond the customer's database.
- Negotiation agent: messages suppliers and negotiates price and non-price terms.
- Analysis and selection: award scenarios with tariff impact and supplier concentration flags, with a documented decision trail.
- Enterprise controls: autonomous or collaborative modes, MCP and APIs, supplier portal and ERP, P2P and CLM integrations.
3. Potential application
- A Vietnamese bank or insurer can competitively source IT, marketing and consulting services that previously went to incumbents.
- A retailer can run frequent tenders for facilities, logistics and packaging services with AI-led negotiation.
- A telecom operator can model award scenarios that account for tariffs and supplier concentration.
4. Benefits
- Globality says events that usually take six to ten weeks can be completed in days.
- Customers report running five to nine times more sourcing events without adding headcount and 10-20% annual cost savings.
- 80% of customers launch within four weeks, according to the company.
- SOC 2 Type 2, ISO 27001:2022, GDPR and CCPA compliance, plus an audit trail for AI decisions, support governance.
5. Market trends & opportunities
Services and indirect spend such as marketing, IT, consulting and facilities are often awarded without competition, and AI agents that can draft RFPs and negotiate are making these categories easier to tender. Banks, telecoms and retailers in Vietnam and Southeast Asia, which spend heavily on outsourced services, face similar capacity limits in their procurement teams.
6. Other information
Globality is headquartered at 395 Page Mill Road, Palo Alto, California, and is led by co-founder and CEO Joel Hyatt. Customers named on its site and in launch coverage include BT, Tesco, HP, UPS, Fidelity, Invesco, Swiss Re, Societe Generale, Bristol Myers Squibb and Dropbox. The platform is certified to SOC 2 Type 2 and ISO 27001:2022 and states GDPR and CCPA compliance.
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