
1. Technology overview
Kapture CX is a Bengaluru-based customer experience software company founded in 2014 by Vikas Garg and Sheshgiri Kamath. It started with AI-enabled CRM and ticketing for large consumer brands and now positions itself as an enterprise agentic AI platform, with offices in the US, Singapore, Indonesia, the Philippines and the UAE.
Kapture AgentOS has four layers: Vitos, a no-code builder to create, test and deploy AI agents for voice, chat, email and social channels; Command, which defines where human staff approve or take over agent workflows; Calibrate, which audits every interaction against SLAs and scores quality for coaching; and Pulse, which lets managers query operational data and act on recommendations. Around these sit advanced ticketing, agent copilots, GenAI surveys and employee service desk agents. Agents are trained on over 1 billion real conversations, voice bots handle more than 40 languages, and customers include Bajaj Finance, bigbasket, Unilever, Coca-Cola and Jockey.
2. Highlighted features & specifications
- Vitos agent builder: no-code creation, testing and deployment of AI agents for voice, chat, email and social.
- Command human layer: sets approvals, oversight and takeover points for human staff.
- Calibrate audit layer: logs interactions against SLAs, scores quality and supports coaching.
- Pulse intelligence layer: natural-language queries on operational data with recommended actions.
- Advanced ticketing and copilots: omnichannel ticketing with AI assistance for support teams.
- Employee experience agents: HR and IT service desk agents for internal requests.
3. Potential application
Vietnamese consumer finance companies and e-wallets can automate collection reminders and FAQ handling over voice and chat with human takeover. Retail and FMCG brands can unify complaints from hotlines, Zalo-style messaging and email into one ticketing view. Utilities and telecom operators can audit all call center interactions for quality instead of sampling.
4. Benefits
Kapture states that its AI agents auto-resolve up to 90% of queries and that quality audits cover 100% of interactions instead of samples. One platform covers voice, chat, email and social channels with human takeover controls. Customer Hamilton reports 3x faster support. Over 1,000 pre-built connectors and open APIs let it sit alongside Salesforce or SAP.
5. Market trends & opportunities
Consumer brands, lenders and retailers in Asia handle rising support volumes across voice and messaging apps, and are moving from scripted bots to AI agents with human oversight and full quality auditing. Indian CX vendors are expanding into Southeast Asia through local entities and resellers, offering lower cost than Western suites.
6. Other information
Founded in 2014 in Bengaluru by Vikas Garg and CEO Sheshgiri Kamath. In June 2026 it raised 10 million USD in a Pre-Series B led by Bajaj Finserv Ventures with Cactus Partners and India Alternatives, bringing total funding above 20 million USD; it reports being profitable. Holds SOC 2 Type 1 and 2, ISO 27001, HIPAA, GDPR and PCI DSS compliance, and lists offices in Singapore, Indonesia and the Philippines.
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