Annex Cloud Loyalty Experience Platform

Annex Cloud provides a Loyalty Experience Platform for brands. Its About page lists the headquarters at 951 20th St, Denver, Colorado, and further offices in McLean, Virginia, El Segundo, California and Pune, India. It cites 15 years of loyalty experience and 140 platform engineers, though no founding year is stated.

The platform is organised as Engage, Personalize, Retain and Advocate, covering loyalty management, promotions, gamification, social loyalty, surveys and contests, segmentation, Journey Catalyst orchestration, rewards, reporting and Refer A Friend. AI scoring covers churn risk, spend lift and reward match. Named customers include Harley-Davidson, Harrods, Henkel, TaylorMade and Air Miles.

• Loyalty management: Runs points, tiers and omnichannel member balances.
• Journey Catalyst: Orchestrates member journeys across touchpoints.
• Predictive scoring: Scores churn risk, spend lift and reward match with AI.
• Gamification and social loyalty: Adds quizzes, contests and social actions.
• Receipt scanning: Captures purchases from receipts for non-integrated retailers.
• Refer A Friend: Runs referral programs with rewards.

A Vietnamese retail group can unify member points across stores and its e-commerce site. A motorcycle or automotive brand can run community loyalty with quizzes and referrals. An FMCG company can use receipt scanning to reward purchases at general trade outlets.

Large brands get one loyalty engine with 125+ pre-built integrations and open APIs. The site cites 2 billion loyalty events and 500 million transactions a year and 115 million member profiles, indicating enterprise scale. Predictive scoring helps target retention spend, and a Pune engineering team supports Asia time zones.

Enterprise loyalty is shifting from points ledgers to data-driven programs that reward actions and use AI scoring. Large Vietnamese retailers, FMCG and automotive brands are building member programs and need engines that integrate with existing commerce and CRM systems.

Acquired by private equity firm Edited Capital in June 2025 (its Fund III first investment); brand continues. Headquarters in Denver, Colorado, with offices in McLean, El Segundo and Pune, India. Founding year not stated on the site.