Displaydata Graphic ESL

Displaydata designs and distributes fully graphic colour electronic shelf labels (ESLs) for supermarkets, retail, manufacturing and digital signage. Displaydata Limited is based in Reading, UK (company number 03929602), with Displaydata Inc. in Atlanta, Georgia, US.

The labels show black, white, red and yellow, display up to six prices at once and link wirelessly to central management for real-time updates, with a claimed 10-year battery life. The company also offers software design, staging, implementation and support. Case studies and logos include Home Depot, Kaufland, Coop, Bauhaus, Zabka and Buc-ee's. Its site claims millions of tags in more than 30 countries.

• Graphic colour ESLs: Black, white, red and yellow displays.
• Multi-price display: Up to six prices shown on one label.
• Wireless central control: Real-time updates from a central system.
• Long battery life: A 10-year battery life is claimed.
• Service layer: Software design, staging, implementation and support.
• Wide format range: Models such as Chroma Aeon and Aura serve retail, manufacturing and signage.

A Vietnamese pharmacy chain could roll out ESLs across many stores in weeks. A DIY retailer could show unit and bulk prices on one label. A supermarket could update promotion prices centrally.

Retailers can change prices centrally and in real time instead of reprinting paper labels. Graphic colour labels can show up to six prices at once, and the claimed 10-year battery life lowers maintenance. A July 2025 case shows more than 1,400 ESLs rolled out in three weeks at Solace Pharmacy.

Retailers are replacing paper tags with ESLs to handle frequent price changes and keep shelf and online prices consistent. Vietnamese pharmacy, DIY and supermarket chains running many promotions may find graphic multi-price labels useful, although the vendor lists no Asian presence.

Displaydata Limited, Reading, UK; Displaydata Inc., Atlanta, US; registered office in Malvern, Worcestershire. Ithina acquired the company in 2026. Partnered with Ligna Energy in January 2024 on eco-friendlier batteries. Founding year not stated on the fetched page.