Rill

Rill Data, Inc. is a San Francisco-based company that develops Rill, an agentic business intelligence tool. Its terms are governed by California law, and no founding year is stated on the pages fetched.

Rill answers natural language questions with visual, verifiable results and explains the root cause of metric shifts. BI assets are defined as SQL and YAML in GitHub, a shared semantic layer is defined once and reused, and canvas dashboards can be embedded with custom branding. Customers on the site include The Trade Desk, AppLovin, AT&T and Comcast.

• Natural language Q&A: Visual answers to business questions.
• Root-cause explanations: Explains why a metric moved.
• BI as code: SQL and YAML assets managed in GitHub.
• Canvas dashboards: Composable dashboards with scheduled reports and PDF export.
• Semantic layer: Metrics defined once and used everywhere.
• Embedded analytics: Brand-customized dashboards inside products.

An e-commerce marketplace monitoring campaign metrics in near real time. A mobile game studio analysing player events. A logistics operator tracking IoT telemetry dashboards.

Business users get answers without writing SQL. BI as code allows review and versioning in GitHub. A shared semantic layer keeps metrics consistent. Embedded analytics can carry the customer's own brand.

Analytics teams are moving to agent-driven BI governed by code and semantic layers. Vietnamese adtech, e-commerce and gaming companies with large event data have a similar need for fast, explainable metrics.

Released Rill 0.90 on 2026-09-24. Integrates with Claude, Cursor, GitHub, MCP and MotherDuck; a Trust Center is linked from the site.