
1. Technology overview
Backendless is a visual development platform for web and mobile apps with a UI builder, backend and database. The footer lists an office at 7250 Dallas Parkway in Plano, Texas, and no founding year is stated.
The frontend side offers a visual UI builder and codeless logic, while the backend provides a schema modeler, codeless functions, prebuilt APIs and 18+ authentication providers on serverless infrastructure. It can be hosted on Backendless Cloud, a dedicated Pro instance or managed hosting, and FlowRunner adds AI-assisted automation.
2. Highlighted features & specifications
- UI Builder: Visual web and mobile frontend with codeless logic.
- Schema modeler: Visual database design with views.
- Codeless functions: Backend logic without writing code.
- User management: 18+ authentication providers.
- Hosting options: Cloud, Pro dedicated instance and managed.
- FlowRunner: Automation platform with sample automations.
3. Potential application
A booking app for a Vietnamese hospitality chain. A field-service mobile app for a logistics firm. An internal inventory tracker for a retailer.
4. Benefits
One platform covers frontend, backend and database. Hosting choices include US and EU cloud, dedicated and managed. A free start option is offered. Integrates with tools such as Zapier and Make.
5. Market trends & opportunities
Small teams want to ship apps without assembling separate backend services. Vietnamese SMEs and startups building customer apps with limited developers fit the low-code backend model.
6. Other information
Introduced FlowRunner in beta in December 2024 and sample automations in January 2025. Customers on the site include Bank al Etihad.
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