Biglead Social AI CRM

Biglead is a Vietnamese MarTech brand of IDO E-commerce Services Trading Co., Ltd, based in Hanoi, with a business registration first issued on 05/06/2017. The brand was previously ShopF1 and changed to Biglead in April 2022. It helps small and medium businesses manage customer conversations and care across social channels.

The platform combines multichannel chat for Zalo and Facebook, a social CRM, marketing automation across Zalo, email, SMS and voice, a customer data platform, AI RFM customer-health scoring and the Bigbot AI sales assistant trained on company data. The company reports serving more than 13,000 small and medium businesses across about 30 industries.

• BigChat: multichannel chat and call center for Zalo, Facebook and other channels.
• BigCRM: social CRM with sales pipelines.
• BigFlow: marketing automation over Zalo, email, SMS and voice.
• Bigbot AI: sales advisor chatbot trained on business data and FAQs.
• AI RFM: customer-health scoring for care journeys.
• Biglead CDP and Zalo Mini App: unified customer data and loyalty features.

A retail chain or cosmetics brand can route Zalo and Facebook inquiries to staff and use AI to answer repeat questions. A spa or education centre can run reminder and re-engagement flows by Zalo and SMS. Distributors can manage collaborator sales through a Zalo Mini App.

Conversations from Zalo, Facebook and other channels are handled in one inbox. The Bigbot assistant answers common questions about price, warranty and promotions outside working hours. RFM scoring helps prioritise customers for care. A free trial is offered according to the website.

Vietnamese retailers sell and support customers mainly through Zalo, Facebook and TikTok, and are adopting generative AI for first-line consultation. Demand is growing for CRM that unifies chat data and automates care on these channels.

Hanoi-based; business registration first issued 05/06/2017; formerly ShopF1, renamed Biglead in 04/2022. The company states a Top 3 placement at TECHFEST Vietnam 2025 and project work for several ministries.